The concept of influencer marketing is based on the idea that customers tend to trust influential content creators more than traditional advertising. But while this might sound fairly simple, the reality is somewhat more complicated. Effective influencer marketing is based on many factors, including, first of all, the ability to measure and monitor your marketing campaign performance. That’s when influencer marketing software becomes extremely useful.
Influencer marketing software is a set of online and/or offline tools to help marketers and brands increase the efficiency of their social media marketing campaigns. Usually, it’s tailored to help at every stage of your campaign, from influencer search to monitor the campaign’s progress to measuring the results. All in all, it makes your work as a marketer much easier and more time-efficient. So it comes as no surprise that these tools are very popular.
Normally, influencer marketing software includes instruments to facilitate:
trendHERO is an Instagram analytics service that offers powerful software for searching, analyzing, and tracking the performance of your influencer partners. It offers over 80 million IG accounts to analyze, whether it’s micro-influencers, celebs, commercial accounts, or regular bloggers. If the account isn’t private and has over 1000 followers, you can easily check it on trendHero and get one of the most comprehensive reports.
You can use the service for free with a rather limited set of features. Alternatively, you can choose one of the subscription plans starting from $10 a month, depending on your preferences and needs.
Grin is a comprehensive solution for businesses with software to automatize blogger search, analytics, management, and even payments. Thanks to Grin, you can find content creators, manage your influencer partnerships at every step of the way, and evaluate their effectiveness with multiple easy-to-use tools.
The price you pay for Grin services completely depends on your brand’s needs, preferences, and marketing campaign goals. To let you discover the best options for you, Grin offers a demo version of the service you can request on the website.
Formerly knows as Revfluence, AspireIQ is a platform that offers solutions for both content creators and companies. However, its main focus is agencies. The platform’s development team designed software to build influencer communities and run personalized campaigns.
AspireIQ offers three tariff plans called Create, Elevate, and Together. However, the price depends on your business size and campaign specifics. Sign up for the service demo to see which of the plans works best for you.
Content is king and BuzzSumo seems to understand it better than anyone. The service offers powerful software for those focused on content marketing. If you want to create top-notch content and make it perform better, this is the go-to place for you. What’s more, it offers great influencer discovery and competitor analytics tools.
BuzzSumo generously offers a 30-day free trial to get yourself acquainted with the main service’s features. Once it’s over, you can choose one of the three monthly subscription plans, $99, $179, and $299 each, depending on your business size and needs.
Upfluence is one of the biggest and most popular social media marketing platforms that offers quite a varied set of powerful tools for brands and agencies. it’s here that you can search for, analyze, reach out to, and track millions of content creators. And it’s here that you can manage your campaigns end-to-end.
Upfluence offers three monthly tariff plans, Growth, Scale, and Enterprize. In order to learn how much one of these will cost for you, you will have to contact the site administration.
Activate has been on the market since 2014. It’s a marketplace that brings marketers and content creators together. Here you can find all the software you need from an experienced platform like this. A content creator search with advanced filters, a powerful IRM system, and detailed analytics, to name just a few.
Customizable. Request the service demo to define your personal plan.
Publicfast is a marketplace that offers tools to help influencers be discovered by brands. The service works with content creators across multiple niches and social media platforms like Facebook, Instagram, YouTube, etc. And when it comes to brands and agencies, Publicfast offers discovery and analytics tools to make your campaign easier and more efficient.
There’s a free subscription available that offers limited functionality. Apart from that, there’s only one paid option with the Discovery tariff plan that costs $69 a month and can be canceled at any time.
Ninja Outreach helps marketers, brands, and agencies to launch, customize and analyze their marketing campaigns on YouTube, Twitter, TikTok, and Instagram. This is where you find the right influencers for your brand and oversee your marketing campaign from A to Z. A great set of software solutions allows managing your campaigns end-to-end without leaving the platform.
The service offers a 7-day free trial and once that’s over, you’ll be offered one of the two monthly tariff plans, Flex and Pro, billed yearly. The subscriptions cost $119 and $199 per month.
HYPR is a data-driven platform tailored for marketers and larger brands. While many similar services work to bring marketers and content creators together, HYPR takes it further and takes care of every important step of any marketing campaign for you.
You can sign up for a free trial. The service doesn’t disclose information on subscription plans and pricing to visitors but you can request a free demo.
Traackr offers an impressive database of over 6 million bloggers from 50 countries all over the world. It offers the chance to improve your influencer relations every step of the way using their sophisticated but very easy to use
Traackr offers an annual subscription. However, you will have to learn the exact price of your personal subscription, you’ll have to contact the service’s support team. As is the case with many similar platforms, pricing here is customizable.
Influry is a software specifically tailored for brands who want to work with micro-bloggers. The software includes tools to make campaign management easy and help content creators get noticed by marketers by posting quality content.
The platform doesn’t have specific pricing featured on the website as Influry team believes that it depends on your campaign’s specifics and its goals. However, there’s an option to schedule a meeting with the team to work it out.
Influsoft is a platform that’s also a brainchild of the team behind one of the largest influencer agencies out there, Viral Nation. Now Viral Nation is only one of the many clients that enjoy the social media marketing software every brand needs.
As is with many platforms listed here, pricing is customizable because it largely depends on your brand, campaign goals, and other factors. Request a demo to learn more.
Influencer database is provided by third parties and therefore can be inaccurate.
Reachbird is yet another platform that offers software to all participants of influencer marketing relations. Whether you are a marketer, a brand, an agency, or a content creator, you’ll find the software that will make your social media presence more efficient.
There are no specific tariff plans available on the website but you can schedule a conversation with the Reachbird team to figure it out for you.
NeoReach is a platform and a marketplace that allows brands and marketers to fully automate their marketing campaign experience. It doesn’t offer any solutions for content creators. However, companies can use the NeoReach software that will search the database of nearly 3 million social media users to find content creators suitable for their campaigns.
As with many other similar platforms, NeoReach prices are customizable.
Achoo offers brands to reach out to their target audiences in the easiest and fastest way possible. It’s about all the aspects of brand/influencer collaborations and it makes them as efficient as they can get.
Achoo offers five subscription plans to suit businesses of all sizes. The cheapest is 199 Euro and allows working with up to 20 active bloggers. The most expensive one offers up to 200 content creators and costs 1399 Euro.
Scrunch is a marketplace that presents itself as a service that is all about people. After all, influencers are just people who are competent in what they do. And that’s exactly what Scrunch offers to their clients. The service is tailored for small businesses and influencers of smaller scale rather than macro-influencers and celebrities.
Scrunch offers its users to start for free and then choose one of the three available subscription plans, $199, $299, and $499 per month. Note that if you choose to make a yearly payment, Scrunch offers a 3-month free trial period.
GroupHigh is a US-based influencer marketplace in its classic form. It helps to discover content creators in your niche and makes influencer outreach easier thanks to its powerful software. But apart from the opportunity to search for influencers and contact them, you also get the chance to use multiple solutions to make your life as a marketer easier.
GroupHigh offers a 7-day free trial period, after which you’ll have to pay $179 per month.
Webfluential’s mission is to help content creators grow into real influencers and to help brands increase the efficiency of their campaigns by connecting with these influencers. According to the Webfluential team, each of the parties to this interaction deserves the best and that’s exactly the experience they offer.
Webfluential offers three monthly subscription plans, for small businesses, agencies, and e-commerce customers. The plans cost $100, at least $2500, and at least $5000 each. Influencers don’t have to pay anything.
The idea behind Lumanu is that marketer/influencer relationships must be as simple and transparent as possible. On one hand, content creators receive tools to make their collaborations more efficient and profitable. On the other hand, marketers gain access to unique quality content and easily pay for it without leaving the platform. Unlike what you see on many other platforms, Lumanu doesn’t offer influencer search tools and doesn’t hold your hand while you launch, manage, and measure your campaigns. What you do get is a powerful software to manage your influencer partnerships and choose the best social media content on the web.
According to the Lumanu team, they have a simple monthly subscription system. However, to discover what kind of budget you’ll need as a brand, you have to contact the support team to get the service demo. Influencers can join the service for free but only after receiving an invitation or signing up for a waitlist.
Influence.co might be relatively new compared to some other influencer marketing platforms but it still packs a punch. Currently, it has a user base of a quarter of a million and software solutions to compete with any incumbents. The platform focuses primarily on content creators; which explains while their influencer database is much larger than the marketer base. Like many influencer marketing platforms, it allows finding and connecting with content creators across multiple niches and makes the process fast and easy thanks to their powerful software.
If all you want is a basic search feature and the ability to use the platform’s messaging tool, you can sign up and use the service for free. But in case you want to get more out of it, request a demo and see how much your monthly subscription will cost based on your business size and needs.
The majority of influencer marketing software is designed to cater to the needs of brands, agencies, and marketers. This is hardly surprising since this is the audience that’s most likely to pay for their (often rather pricey) services to make the most of their influencer marketing campaigns. However, many platforms currently have tools for content creators as well. They can sign up for one or several services, create their public portfolios, and pitch their offers to brands. At the same time, some of the influencer marketing software platforms choose to put a higher focus on content creators. This means that influencers that sign up for their service have access to a wider range of software tools.
The number of influencer marketing software tools is massive. This can make the process of choosing the one that suits you completely might be daunting. And yet making the right choice is crucially important because your marketing campaign success will largely depend on it. So what are the things you’d want to look for when choosing influencer marketing software?
Various bells and whistles might look great visually but if they lack the simplicity that allows you to do what you need to do fast and easy, you don’t need them. Long loading times, poorly organized data, features that get you confused aren’t something you want to see on a service like this.
There are lots and lots of influencers out there. Doing a manual search will take way too much time. Besides, making the process faster and more efficient for you is what this kind of software is supposed to be about. It’s great when an influencer discovery tool allows you to look for creators based on multiple criteria so you can make sure you’ll find exactly what you need.
There’s no question about the importance of price. You have to plan your marketing budget, after all. Make sure that their pricing completely matches the number and quality of services they offer. More importantly, make sure it matches your business and campaign goals.
Every influencer marketing software offers a certain set of features that might be great for some marketers and not so much for others. Consider the tools and features they have. Will they all be useful to you? Is anything missing? After all, paying a hefty amount of money for something you won’t use or something that’s clearly lacking isn’t a good idea.
It’s frustrating when you sign up for an influencer marketing service but can’t find influencers in your niche. Make sure there’s a good choice of influencers in the niches you are interested in.
Problems happen. And when they do, you need a competent support team that will react to your requests and questions fast and helps you solve whatever issues you are facing.
Despite the popularity of influencer marketing, there are still many brands that are new to it. To small brands who are already entering this uncharted territory, influencer marketing software can be immensely useful. Large influencer marketing platforms that have been around for years can lend their expertise and give great advice that will prove to be greatly beneficial.
Finding influencers relevant to your campaign is difficult. Trying to find them manually is also time-consuming. As a rule, influencer marketing software includes an advanced search engine with detailed filters that allow you to find exactly who you want at any given moment.
When it comes to influencer search, analytics, and campaign management and evaluation, automation plays a great role. It saves you a massive amount of time and, as the saying goes, time is money.
If you ever had a chance of running a marketing campaign, you know the amount of planning, scheduling, communication, and organization involved. Influencer marketing software helps to streamline and organize your workflow in a way that will not only save time but make you as a marketer more efficient.
The reports and analytics offered by influencer marketing software often prove to be invaluable.
Yes, there are affordable services out there. And yet more often than not, this kind of software is quite pricey. That’s the price of an improved ROI and time saved.
If you are more focused on personal interactions and custom, out-of-the-box campaigns, a fully automated experience might not be your cup of tea.
This kind of software can help you run a successful campaign on any online platform but it would be useless when it comes to offline media ads and commercials.
Influencer search — the overwhelming majority of influencer marketing software includes a search engine with detailed filters. It helps find Influencers in your niche who match your campaign goals.
Influencer analytics — no collaboration and no marketing campaign can be successful unless you do an in-depth analysis of a creators’ audience and other important metrics.
Campaign management tools — many influencer marketing services have multiple tools for running marketing campaigns from A to Z. Connecting with influencers, analytics, content vetting, performance tracking, ROI measurement, payment management, and legal contracts are the tools you can usually find.
CRM — many services will also offer software that allows keeping in touch with your influencer partners.
No matter how advanced a piece of software is, technical issues happen. In some cases, all this brings is a minor inconvenience. In other cases, you might lose important data. Keeping this in mind, you might want to keep backups on your device.
Another issue is influencers. Not all of them, of course, just those who decide to take shortcuts. And by shortcuts, I mean boosting their stats by using fraudulent and inauthentic methods. One of the most widespread methods of this kind is purchasing fake followers or engagement (likes, views, comments). Thankfully, every decent influencer marketing platform has powerful analytics tools that allow identifying any kind of inauthentic activity.
CRM (Customer Relationship Management) is a tool to assist you to connect and communicate with your influencer base/community. As we all know, communication is an extremely important part of any influencer marketing campaign. CRM includes tools to support communication, integrations with various social media platforms, influencer data organization, etc.
As you can see, there are quite a few influencer marketing software tools to help you advertise your products and/or services on social media. However, there are no perfect solutions. Some of them are better for larger businesses and some favor small brands. Some put a higher focus on star influencers with multimillion followings and some choose micro-influencers. What’s most important is what’s best for you, your business, and your current marketing goals. Choose wisely.