With a potential advertising reach of nearly 850 million users, Instagram seems to be a perfect platform for marketing your business. And while the platform issues...

Over 80% of Instagram users learn more about products and services on the platform. So it’s not surprising that brand advertising on Instagram becomes a hot-button...

Over 70% of US companies use Instagram for business promotion and marketing. But it’s virtually impossible to optimize marketing campaigns or even develop a content...

Analysis of the current situation, identification of areas for improvement, timely adjustment of the strategy (if needed) is the key to success not only on Instagram...

The world is moving forward, and we just can’t afford to fall behind. This especially concerns marketers who have to always keep an eye out. If only they miss some...

Instagram first came in sight of marketers in 2013 when it was open for advertising. To say that a lot has changed since then is to say nothing at all. Today, Instagram...