The issue of Instagram ads cost might be tricky. There is a reason why people prefer to advertise on Facebook rather than on IG. According to data supplied by AdEspresso,...

The concept of influencer marketing is based on the idea that customers tend to trust influential content creators more than traditional advertising. But while this...

As traditional advertising steadily loses its audience, influencer marketing thrives. There’s a reason why the industry is worth well over $10 billion. Today, ignoring...

Gone are those days when outdoor media, TV, or radio advertising made a huge impact on sales. Banner blindness, distrust of some celebrities who were ready to advertise...

There’s no denying that Instagram today is a highly competitive environment. And it’s virtually impossible to succeed on the platform unless you analyze your performance....

Just over a few years, influencer marketing turned from a barely significant phenomenon to a powerful industry. The industry that’s expected to be worth $15 billion...