While influencer marketing is still on the rise and hugely popular, there is a darker side to the industry. A recent report by HypeAuditor showed t…

The issue of Instagram ads cost might be tricky. There is a reason why people prefer to advertise on Facebook rather than on IG. According to data …

The concept of influencer marketing is based on the idea that customers tend to trust influential content creators more than traditional advertisin…

As traditional advertising steadily loses its audience, influencer marketing thrives. There’s a reason why the industry is worth well over $10 bill…

Gone are those days when outdoor media, TV, or radio advertising made a huge impact on sales. Banner blindness, distrust of some celebrities who we…

There’s no denying that Influencer marketing has its advantages and downsides. But one thing is for sure: it’s not going to leave the social media …

There’s no denying that Instagram today is a highly competitive environment. And it’s virtually impossible to succeed on the platform unless you an…

It’s no secret to anyone that Instagram is an insanely popular platform with a multimillion audience. This fact alone shows it has huge potential f…

Instagram is the fastest-growing social media platform with over 1 billion users worldwide. It is a powerful audience that can be reached in one cl…