According to the data published by the influencer marketing platform Izea, sponsored content costs have significantly increased during the last five years. This concerns...

Instagram remains a top destination for influencer marketing (IM) thanks to the biggest average engagement rate (ER) of 3.2% and many businesses want to benefit from...

Microinfluencers are the main force of social media marketing at the moment. Could you think that a person who is considered to be a microinfluencer recommends products...

Did you know that large beauty companies change their influencer marketing trends towards nano-influencers? It is enough to remember the Johnson & Johnson company...

Are you deeply convinced that fashion is your profession? Do you adore shopping and glossy magazines? Are you that person who is always aware of current trends and...

There is no doubt that almost every user of the Internet, and especially regulars of social networks, heard the word “influencer” at least once. It’s easy...