Artificial intelligence (AI) is playing an increasingly crucial role in shaping the landscape of digital marketing. In an era of constant innovation, the intersection of AI and marketing has become a hotbed for transformative strategies that can significantly elevate business outcomes.
AI, at its core, is a technology that enables machines to mimic human intelligence, learning from experience, adapting to new inputs, and performing tasks that normally require human intelligence. Examples abound, from voice recognition systems like Siri and Alexa to recommendation algorithms employed by Netflix or Amazon.
The essence of AI’s role in digital marketing lies in its ability to process vast amounts of data swiftly and accurately.
In essence, AI is no longer a futuristic concept, but a present reality. It’s disrupting the traditional ways of marketing, making processes more efficient, targeted, and personalized. As we navigate the digital age, the role of AI in marketing is only set to grow. Embracing these technologies and learning to incorporate them into your marketing strategy can provide a significant competitive edge.
ChatGPT works by generating human-like text based on the input it receives, enabling it to carry out tasks like drafting emails, writing articles, answering questions, and even engaging in conversation.
The training process involves predicting the next word in a sentence, which allows the model to learn grammar, facts about the world, and some level of reasoning. However, it’s worth noting that while ChatGPT is incredibly advanced, it doesn’t understand text or context in the same way humans do. It generates responses based on patterns and information it has learned during its training.
As marketers we use ChatGPT to:
But can we use it for influencer marketers tasks?
Yes, we do.
We’re proud to announce a significant trendHERO update – a reimagined keyword filter. Use this amazing tool to streamline your search and discovery process.
One of the most time consuming processes in influencer discovery is niche analysis. For example, we need to find all nutritionists. We can find them by this keyword and category, but there are a lot of influencers writing about this topic but not using the term ‘nutritionist’.
What we used to do: explore nutritionists to find keywords they use in their bio. So we find additional keywords for our search queries. Sometimes it took from one hour up to several days. And to be honest, it’s not the funniest part of our job.
What we can do now: use the tool powered by ChatGPT.
What is perfect for large database analysis? Artificial intelligence. So we added a convenient tool that can ask ChatGPT to analyze Instagram accounts bios and find keywords used by influencers to describe their topic.
It’s a truly ChatGPT magic:
Then you add all keywords you think are relevant to your search query and get much more results. Furthermore, they are more relevant, because you see accounts with more keywords first.
You can use any similar prompts but be specific. ChatGPT 4 can easily follow the context of your dialog, so it’s a good idea to answer several questions about your brand and product first.
As an in-house marketer, leveraging ChatGPT for communication with influencers can be a game-changer for efficiency and effectiveness. Navigating influencer partnerships often requires managing multiple communication channels and ensuring clear, coherent messages. ChatGPT, with its advanced language generation capabilities, can assist in crafting well-articulated emails, briefs, or campaign outlines, ensuring that all necessary information is presented clearly and professionally.
ChatGPT can also be employed to manage and streamline repetitive or routine communications. For example, sending out initial outreach emails, follow-ups, or even answering common queries from influencers. By automating these tasks, in-house marketers can save valuable time and resources, allowing them to focus on strategic elements of influencer partnerships, such as campaign planning and performance analysis.
Lastly, one of the biggest challenges in influencer marketing is ensuring a good fit between the brand and the influencer. ChatGPT can help here too. By analyzing an influencer’s content and communication style, it can provide insights into whether they align with the brand’s voice and values. This can guide marketers in selecting the right influencers for their campaigns and fostering successful, long-term partnerships.
Saving time and resources.
As a marketer you should use tools that make your life easier. AI is perfect for this.
We’ve shown an example of AI Keyword Explorer that can save you several hours of analysis. And it’s quite a common situation now. There was a time when we hired a freelancer to make karaoke like captions for our videos. Guess what? Now it can be made by AI within 60 seconds.
So the basic scenario is asking yourself whether there is an AI tool to make my tasks done.
ChatGPT is a powerful AI tool to help you with most of your communication.
We’d make this division:
In this case you can save dozens of work hours.
Perhaps, marketers shouldn’t see a competitor in ChatGPT. Each tool needs a person to operate with. And your personal success depends on the speed you implement new platforms in your work. Creativity, goals, and strategy is on our human tasks.
While the application of AI, specifically ChatGPT, in influencer marketing can have numerous benefits, it’s not without its share of criticisms or unpopular opinions.
One primary concern revolves around authenticity, which is a cornerstone of successful influencer marketing. When AI starts generating content, it might lack the personal touch or unique voice that comes naturally to human influencers. Audiences connect with influencers because they appreciate their personal experiences, opinions, and unique storytelling styles. If content begins to feel too automated or lacks personal anecdotes, it may lead to audience disengagement.
If we are talking about influencer posts, they need to be created by influencers, not AI.
Moreover, while AI is exceptionally good at processing and generating data, it may still struggle with context and subtlety. It’s not uncommon for ChatGPT to misunderstand or misinterpret nuanced requests or cultural references. In an industry where miscommunication can lead to PR issues, relying on AI for all communication might not always be the best strategy. Additionally, an over-reliance on AI could potentially lead to a lack of skill development among marketing teams, making them overly dependent on technology.
Remember, choices are your responsibility.
These potential drawbacks do not negate the significant advantages of using ChatGPT in influencer marketing. However, they serve as a reminder that while AI is a powerful tool, it’s essential to strike a balance between automation and human touch.
ChatGPT is an extremely helpful tool when performing influencer marketing.
You shouldn’t avoid its usage. Furthermore, it’s good practice to delegate a routine part of your job to it. Emails? Does anyone like to write emails? ChatGPT is useful for analysis, keywords search, basic copywriting, etc. It’s like a personal assistant who doesn’t bother about routine tasks. But you need to teach how to use it effectively.
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