While influencer marketing is still on the rise and hugely popular, there is a darker side to the industry. A recent report by HypeAuditor showed that over 40% of followers on Instagram are fake accounts and over 33% of influencers have inauthentic activity on their profiles. This means that a massive number of influencers prefer buying fake followers, views, and comments. In view of these statistics, powerful influencer search tools have become more valuable than ever. After all, apart from helping you find content creators with authentic followings they also sift out frauds.
Influencer search tools are usually software integrated into influencer marketing platforms and marketplaces. Essentially, it’s a search engine with multiple filters that allow looking for content creators based on criteria like follower count, location, niche, various keywords, etc.
There is no denying that software like this makes a marketer’s life much easier. What a manual search can do in a week, a good influencer search tool can do within minutes. This is not to say it’s a perfect solution. Some errors and inaccuracies here and here are possible. However, it still saves a great deal of time and often your hard-earned money.
trendHERO is basically all you need for Instagram analytics in one place. Here, you can find any IG account unless it’s hidden from public view, thoroughly analyze it, and track its performance. But to get those analytics, you must first find suitable profiles, right? trendHERO’s got you covered. The service offers a few ways of searching for influencers. There’s a powerful search engine, an option to discover 500 creators similar to the ones you already know, and a sponsored content search.
trendHERO’s Discovery tool offers a sophisticated search engine with 16 filters. You can search for influencers and content creators based on niche, location, language, gender, follower/following count, number of posts and engagements, engagement rate, growth, and other criteria.
You can sign up and use the service for free with limited features at your disposal. Otherwise, there are 3 tariff plans to choose from, price starting from $10.
Creator.co is an influencer marketing platform with an impressive database of half a billion content creators you can choose from. To make your search as efficient as possible, the service offers its Creator Search tool. It allows you to search for influencers based on their profile data or on their audience criteria, which is extremely convenient for marketers who want to make sure they will reach their target audience. What’s interesting about the service is that it offers the first three creator profiles in the search results for free. All you have to do is click “Analyze” and see their profile stats.
Creator search filters include creator gender, age, language, location, follower count, account type, ER & number of engagements, interests, bio keywords, and others. Audience search filters include follower gender, age, language, location, ethnicity, interests, and others.
Instagram, YouTube, TikTok.
Brands and marketers can sign up for a basic subscription plan for $395/month or upgrade to a more advanced tariff for $995/month. Creators can join the Creator.co community for free.
HypeAuditor is another influencer marketing analytics service that puts a special focus on the authenticity of their influencer base. This base currently includes over 20 million profiles across multiple platforms. The service’s Discovery tool offers an advanced search engine that allows searching for social media profiles based on influencer data, audience details, or profile quality and engagement.
Influencer search includes criteria like creator age and gender, location, language, and category. Audience search includes audience age and gender, location (country & city), interests, and audience size. Quality & engagement search offers filters such as ER, growth rate, audience quality score, and brand mentions.
Instagram, YouTube, and TikTok.
You can use the service free of charge with limited features, which is especially convenient for those who are new to it and want to explore the possibilities. Once you decide you are ready to subscribe for more, you have an option to choose a basic subscription for $399/month. If you still want to get more from the service, you can purchase add-ons to the Basic plan or get an Enterprise subscription. View the list of add-ons or contact the HypeAuditor sales department to learn how much the upgrades will cost.
BuzzStream started as a powerful link-building service but has recently expanded its features to cater to your influencer marketing needs. These features include an influencer search and analytics tool. The influencer search tool doesn’t have multiple filters like those you can see on many specialized influencer marketing platforms. Instead, you can search by online content keywords. Once you get the search results, you can view the creators’ profiles, statistics, and contact details.
BuzzStream offers a simple search engine tool called BuzzStream Discovery that allows searching for bloggers and influencers based on keywords related to your niche.
BuzzStream is primarily focused on standalone blogs. However, it often includes information on bloggers’ social media profiles.
BuzzSTream offers a 14-day free trial period, after which you’ll have to choose one of the four available monthly subscription plans ranging from $24 to $999.
PitchBox is an outreach and influencer marketing service that, just like BuzzStream, focused on standalone blogs rather than social media. And just like BuzzStream, it offers a rather simple discovery tool that allows searching for bloggers by relevant keywords. Once you get your search results, you can filter them using integrated SEO software and send them emails and follow-ups.
A simple search tool by relevant keywords.
PitchBox is about standalone blogs but blogger reports usually include information about social media profiles including Instagram.
There’s no exact information on pricing but PitchBox allows exploring the options and possibilities by requesting a service demo.
Upfluence is a 360-degree influencer marketing platform that offers pretty much everything a business may need in terms of influencer outreach and marketing campaign management. Apart from a standard discovery tool, the platform allows searching for potential brand ambassadors among your followers and finding creators similar to those you’ve already worked with.
Search filters include criteria like follower count, language, location, engagement rate, audience demographics, and others. You can also use relevant keywords.
All major social media platforms including Instagram and standalone blogs.
There are three subscription plans with an unidentified price. To learn more, you have to contact the Upfluence team.
Heepsy is a service specifically tailored for influencer search and outreach. There is a database of over 11 million content creators across three major social media platforms with at least 5, 000 followers/subscribers. Heepsy’s sophisticated software uses advanced filters for precise search results. Once your influencer lists are ready, you can easily export them to your device.
Search influencers by relevant keywords, follower count, ER, language, location, and audience details.
Instagram, YouTube, TikTok.
You can try the service for free with limited search results. Once you feel like you want to explore more, subscribe for one of the three plans, $49, $169, and $269 each.
Post for Rent is another comprehensive influencer marketing tool that takes care of every aspect of the matter for you. And as such, it features a powerful search software that allows brands to find influencers locally or worldwide based on advanced search criteria. The search results include creators’ main statistics and an option to add them to your lists.
You can search for influencers by social media platform, location, reach, age, gender, category, and hashtags they used in their content.
Instagram and all major platforms including Snapchat and standalone blogs.
If an influencer search tool is all you need, you can use it separately by paying $5 per search. If you are interested in additional features, sign up for a Campaign Manager plan with customizable paid options or for a Manages service plan. To learn how much the latter will cost, contact the service’s support team.
Keyhole offers a number of solutions for content creator discovery, analytics, and tracking. It’s extremely easy and fast to use, thanks largely to the fact that the platform’s search tool doesn’t offer sophisticated filters. All you have to do is type keywords related to your niche in the search bar and view the profiles includes in the search results. The profile previews show influencers’ follower count, posting frequency, and an average number of engagements.
Search by social media platform and keywords.
Instagram, TikTok, Twitter, Facebook, YouTube.
Keyhole offers a free trial and three subscription plans: Standard (starting from $79 per month), Team (starting from $179 per month), or Enterprise (with custom pricing). Yearly payments are available.
Klear is an influencer marketing platform that helps to connect brands with influencers in the most effective way possible. It allows searching for content creators in the service’s vast database with dozens of niches and multiple social media platforms.
Search for content creators based on platform, niche, location, creator type, age, audience demographics, mentions, and many more.
Instagram, YouTube, TikTok.
You can use Klear absolutely free of charge, in case the limited number of features work fine for you. But if you want to explore the full set of solutions Klear has to offer, you can order a service demo to determine your budget.
When it comes to Instagram influencer search tools, suitability is a rather relative notion. It depends on your brand, its size, and many contextual factors like current marketing campaign goals and Instagram trends.
That being said, there are a few criteria you might keep in mind when searching for a suitable tool.
1. Pricing. Price is always important, whether you are a small brand owner or a marketer working for a major company. If all you want is to find local micro-influencers for a small personal brand marketing campaign, you’d hardly want to break the bank in order to get access to a creator search tool.
2. Advanced/simple search filters. When you look for the right content creators in a massive database, you’d want to use granular filters to make sure you find exactly what you need to save a great deal of time. On the other hand, not everyone needs sophisticated influencer search software. For some of us, just a few basic filters or a simple keyword search is quite enough.
3. Database. When you want to find creators to drive your marketing campaign, you want to make sure that there is a decent database to choose from. More importantly, you also need to make sure that this database is comprised of real people with authentic profiles.
4. User-friendliness. Creator search software must be a) powerful and b) easy to use. Basically, it should be a complex solution made simple.
In times when there are too many influencers and too little authenticity, finding the right creator to collaborate with might be difficult. The above-mentioned services offer a great solution to this problem. After all, they offer not only the search software itself but also multiple ways to analyze the profiles that pop up in your search results.