The reality of the 21st century is the following: your company can occupy top positions in the market and can have highly qualified employees with MBA diplomas. And it can even have a separate digital department who deals exclusively with the production of Instagram stories. However, if you have not included the item “Cooperation with an influencer” in your marketing plan, consider that you are a few steps behind.
Influencer Marketing is on the upswing, and the majority of brands have already launched a marketing campaign with influencers or about to do it very soon. You may have lots of questions regarding this still unusual type of marketing therefore this guide is designed to make sense of it all. Read on to understand where to search for influencers, which one is the most suitable for your business, and how to create the right marketing strategy with their help.
Basically, Influencer Marketing is the promotion of your product or service through the recommendation of an opinion leader on social media. It is designed to stimulate purchases and drive more sales. Influencers usually have lots of dedicated fans (read followers) at their disposal and are considered authority fans can listen to. These individuals are known as experts in their niches and can powerfully affect the audience. They are well-known in the open spaces of social media and trusted very much. Today, opinion leaders are categorized according to the number of subscribers. There are:
We know marketing as an area to promote products and services and generate sales. It was proved that people make purchases to satisfy their needs, in short, to feel better-having something at their disposal. Influencers are the connective tissue between you and the product or service. They gently push you to buy and implicitly show that you definitely can not do without this or that purchase.
Compared to other types of online marketing, Influencer Marketing has among the highest ROIs (=Return of Investment).
If you have not comprehended the importance and benefits of Influencer Marketing yet, it’s high time! Traditional marketing is considered intrusive and inefficient when this new approach reaches consumers very quickly being based on credibility. Opinion leaders are perceived as friends on social media. Followers are likely to trust the pieces of advice given by people close to them rather than banner ads or outdoor advertising.
Let’s break the steps down on how it works:
It is a good idea to select several influencers and get the info about their rates, terms of cooperation, Instagram insights, previous experience with similar brands or projects, and then make a decision.
Keep in mind: be objective and be in your target audience’s shoes for a moment when choosing an opinion leader. You could not like him/her personally but it may be a perfect variant for your marketing campaign.
There are so many influencers nowadays, and most of them seem suitable at first glance. However, you should not be lazy and always dig dipper. This is a tiring process that demands much time and assiduity but you can make it quite absorbing. Both children and adults love games. Turn the search into a game and convince yourself that you are looking for a treasure. It has just become pretty interesting, hasn’t it?
So, there are some free of charge ways of searching for opinion leaders and those you need to pay for. Let’s examine different ones and understand how to finally find that desirable needle in a haystack.
trendHERO is an all-in-one influencer marketing tool for search and in-depth analysis of any Instagram influencer: from micro-influencers to celebrities.
It is completely up-to-date with the eye-candy interface and includes state-of-the-art features developed based on inquiries and upcoming trends:
The times when only the number of followers of one or another Instagram influencer made sense have passed. It is vital to dig deeper when checking out and searching for a social media celebrity for collaboration.
Using trendHERO you get data about the quality of followers, I mean their authenticity, geographical position of followers, engagement rate, the average number of likes and comments, the account activity in general, and lots more. In addition, trendHERO also provides you with more than 20+ charts that include such data as distribution of posts and percentage of likes from followers, types of comments, other Instagram accounts’ mentions, and the interests of the audience. New charts constantly appear thanks to the requests and wishes of customers. In a word, trendHERO is a fully-fledged tool to entirely check any Instagram user.
At present, you can:
trendHERO trial includes:
Here is the list of steps to take to get free checks of influencers or any other accounts on Instagram using the trendHERO tool.
Keep in mind: there is the internal currency in the tool which lets you get the reports of Instagram accounts. It is made in the form of the lightning and is located at the top of the page to the right. At the moment you have 1 lightning = 1 check.
trendHERO is currently working on adding new features and updates to bring the tool to perfection. So, stay tuned!
No matter how you will search for influencer whether manually on Instagram or using trendHero (we highly recommend trying the latter, of course), you will definitely find top Instagram influencers in your niche if you do the research attentively, taking into account all the metrics.
May a mutually beneficial relationship with opinion leaders be built and your Influencer Marketing Campaign leads to impressive results.