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TOP-12 Instagram Niches for Growth and Making Money in 2022

Still planning to invest in a gorgeous website to promote your personal brand or your business? I’ve got bad news and good news for you.

First, personal websites as tools for building and marketing your brand are quite a time, effort, and money-consuming. It’s not easy to make a decent website and it’s even harder to make traffic flow to it.

Second, social networks like Instagram become the most efficient platforms in terms of making money. So you better don’t fret about that money-consuming website and start thinking of the best Instagram niches you could use for your advantage.

Don’t believe me? Here are some Hootsuite stats to consider:

  • Instagram is the fastest-growing social platform. It has over a billion active users now, with half a billion people using it every day
  • In 2022, people spend around half an hour browsing Instagram daily
  • One in three most viewed Stories are created by brands and companies
  • The platform’s potential ad reach is estimated at around 950M users
  • 200 M people visit at least one business profile every day
  • Over 10% of American users purchase services and/or products on Instagram

Today, Instagram has become one of the most profitable platforms for businesses and personal brands. This is where you have every opportunity to monetize your ideas and business endeavors with minimal investments.

“So what’s the catch?” I can almost hear you ask.

The catch is you need to know the right niche to operate in and use it to its full potential. It’s extremely difficult to stand out when your profile is just one in a million similar profiles. So before you choose your niche, think of what kind of monetization you are after:

  • Selling ads for other brands
  • Directing traffic to products and getting a commission (partnership marketing)
  • Selling your own product (via direct shipping or digitally)

Even before you start your own Instagram account, you have to know what your final goal is and work towards it. And in case you are still struggling to choose the most profitable Instagram niche, here is a list of niches that work best in 2021.

What is Instagram niche?

Instagram niche
Let’s say you are a creator, blogger, an influencer, or just a person who happens to have an Instagram account. Chances are you post content under a certain topic or category that might seem interesting to a certain part of the platform’s audience.

I’m not saying that your content can’t be all over the place. But let’s admit it: no one has time and energy for covering all the topics for a long period of time. Besides, catering to all audiences at once is catering to no one.

An Instagram niche is a certain category or topic within which you plan and post your content. And this kind of niche content is extremely attractive to brands and businesses as a platform for native advertising. And considering the latest social network trends, native advertising is much more preferable to annoying “in-your-face” ads (and subsequently, much more profitable).

A niche is a narrower concept compared with a topic or category. There are a lot of food influencers sharing the same category but with their own niches: healthy food, vegan food, receipts, shawarma critiques, fast daily meals, monthly rations, drunken cooks… Wise choice of a niche helps you not only find an audience but to create consistent content strategy.

What’s an Instagram niche that brings money?

  1. There are over a thousand niches on Instagram at the moment.
    This means that it’s highly unlikely that you can choose a unique niche no one has thought of before. So whatever you want your content to be about, you must always be ready for competition.
  2. Make sure there is a target audience for your niche.
    No, this audience doesn’t have to be massive. But if your niche is so obscure it’s known to a thousand people in the entire world, it’s unlikely you’ll get any profit from it.
  3. Don’t choose a niche just because you think it’s high-paying.
    Unless you are deeply invested in the topic you are going to post about, it won’t work out. The best solution is finding a happy middle ground between what you enjoy and what will bring money.
  4. Post as often as you can, but don’t let your content turn into annoying spam.
    Your audience must feel you have a genuine interest in what you do.

And one more thing, lifestyle is a good niche in two cases: you’re famous, or you have a unique lifestyle. A lot of people want to know which sofa is in a J Lo living room. But if I post about my sofa… This post won’t become viral. As far as, a lot of people can follow a couple crossing continents on bikes. But will they follow my account, ‘This is my morning cappuccino and donuts’?

Competitors in the niche

If you want to check the level of competition in the niche – use influencer marketing tools like trendHERO. Nevertheless it’s created for search and analysis, we could use it to discover the number of influencers in the niche.

For example, you want to create content in the automotive niche. Use trendHERO to:

  1. search by category criteria.
    You’ll see the list of creators writing about cars. In this way you could understand if the niche is ‘overpopulated’.
  2. check the content of influencers with the highest Engagement Rate.
    It helps you to stand out from the crowd.
  3. analyze similar accounts.
    Choose several opinion leaders and check top similar accounts for them. You’ll see who is the most influential accounts in the niche and relevant topics for this audience.

Try it for free

Best Instagram niches for growing your profile in 2022

1. Health & Fitness

With the growing number of global health and environmental issues, no wonder many people decide to take special care of their health and lifestyle.

People want to look good, feel good, and enjoy the high quality of life. What’s wrong with that?

The fitness industry caters to this demand; it has been rapidly growing during the past few years and doesn’t show any intent to slow down. And Health & fitness niche on Instagram remains hugely popular and attracts a massive amount of attention from users.

Are you a nutritionist, fitness trainer or just a person who enjoys a healthy and active lifestyle? Do you think that your advice could really help people? Well, then you have a good chance to grow your audience and monetize your expertise.

Just make sure that you really believe in what you convey to others. Be genuine, share your own experience.

Take it from the people who have already built a decent following by giving honest and genuine advice on how to be healthier and happier:

Tally Rye
Tally Rye
Tally Rye, an experienced fitness trainer insists that physical health is impossible without mental well-being. She speaks out against dieting and uses a body-positive approach. No wonder why her followers love her sincere and honest attitude.

Susan Niebergall
Susan Niebergall
Susan Niebergall is not your typical fitness trainer. She is older than most fitness enthusiasts and pros you’ll find on Instagram. However, she is living proof of the fact that age is just a number and not an obstacle on your way to physical perfection. And it’s definitely not an obstacle to building a dedicated audience.

2. Beauty

Did you know that 96% of all beauty brands have firmly established their presence on Instagram (according to Statista)? This social platform offers opportunities for businesses operating in the beauty industry like none other. Not surprising at all, as the majority of teenagers learn about new beauty products and purchase them on social networks and thanks to them.

What are users looking for? Product reviews, tutorials, beauty tips, and tricks. This kind of content has been consistently popular over the past years and keeps remaining very attractive to Instagram users.

So if you think that’s right up your lane, go on and try this niche. Just don’t forget one of the hottest trends in social marketing this year – authenticity.

Here are a couple of examples of successful influences operating in this niche:

Alexa is all about beauty products and sharing her opinion on them with her audience. If you want to know about all the new goodies that have just hit the market, this is where you should go.

Note that this beauty influencer’s following is far from massive (compared to some stars with multimillion followings). But don’t think of that as a disadvantage. Beauty industry marketers prefer working with micro-influencers now! So you definitely have your chance to shine.

Aaron Storms
Aaron Storms
Aaron is a makeup artist who, as he himself says in his Instagram profile, “creates art with makeup”. And it’s not an exaggeration; you can easily make sure of that just by having a glimpse of his Instagram photos. Aaron focuses on eye makeup and uses some pretty unexpected but always dramatic and impressive color combinations.

3. Fashion

Along with Beauty, Fashion niche is thriving on Instagram. As Digiday reports, user engagement with fashion-related content is at the highest level on this social platform. As a social shopping is crucial for the fashion industry, no wonder brands enhance their presence on Instagram where they are loved the most.

People care about how they look. They want to know what other people are wearing – and it’s not just celebrities they are interested in seeing. So if fashion is your greatest passion, go for it! Chances are they want to see what you have to offer.

Here’s an example of an Instagram blogger making this niche work:

Daria Andronescu
Daria Andronescu
Daria believes in you. She doesn’t focus on famous brands and consumerism. She wants you to have a Wonder Wardrobe – a sustainable wardrobe with clothing that fits you personally. In her profile, you’ll find lots of very useful tips as to how to achieve that level of sustainability that will allow you to feel comfortable any time, anywhere.

4. Lifestyle

Here’s the truth #1: people love making themselves the heroes of their own stories. And here’s the truth #2: people love listening to amazing stories and envisioning themselves as a part of those stories. This is what this Lifestyle niche is all about: showcasing your life, your ideas, and your opinions for your audience.

Do you have something to tell and to show? Something that could really wow your followers and perhaps make them wish they were in your shoes? Something that could motivate them to grow, to come out of their bubble and think out of the box? If your answer is yes, this niche is for you.

Have a look at influencers who have already chosen this niche and are rocking it:

KB Abode
KB Abode
This Instagram profile isn’t just aesthetically pleasing. It’s all about low-waste home interior and eco-friendly solutions you can easily implement at your residence. Although, home decor isn’t all you can find here. Shopping, decoration, cooking – all the simple things that matter in your everyday life – find a refreshingly simple and sincere reflection here.

5. Business (making money online)

God bless the world wide web and how it can bring people from different corners of the world together. Thanks to this we now have more business opportunities than ever. What’s even more awesome, there are lots of business opportunities that let you earn some money without leaving the comfort of your home.

Now, who’s not interested to hear more about that? You can hardly call it surprising that a niche like this is well-liked by people.

It’s all about making money. Methods, ideas, tips, whatever can motivate people to try and increase their wealth and/or business acumen.

Peter Voogd
Peter Voogd
Peter Voogd is, as he describes himself, a “leading authority for Millenials”. He uses his profile to motivate younger businessmen and share his business wisdom with them. So if you would like to learn tips and tricks on startups or know more about productivity – you can learn all that here.

6. Animals (pets)

People love all creatures great and small and this love gets only stronger. There is a reason why the pet industry sales are expected to reach the whopping $99 billion in 2021. Accounts dedicated to animals (including pets) are getting so popular they outshine human celebrities.

Sure, these days you’ll need more than a cute pet and a camera to attract a large audience of loyal followers. You’ll have to be more creative than that to stand out among other animal lovers on the platform. But if you have original ideas and a four-legged friend that has all it takes to be a star, you’ve got potential.

Here are some Instagram accounts that can give you some ideas and keep you motivated:

Lionel the Hog
Lionel the Hog
Lionel the Hog is an incredibly cute hedgehog that has a taste for scenic backdrops and exquisite interior design. No wonder brands like Wayfair want to choose the spiky Instablogger to market their products!

Tito the Raccoon
Tito the Raccoon
This furry influencer loves an active lifestyle and, above all, eating. He will melt your heart with his charisma, undeniable charm and clever antics. Tito the raccoon might not have a huge following but he sure has those sweet, sweet brand deals.



One more  example that everyone loves cats. Stepan is a striped cat from Ukraine who became popular on social media for its videos and sketches.

7. Food & Cooking

People love eating. That’s something that is not going to change, no matter the times, political turmoil or economy. And maybe not all people love cooking but there are definitely lots and lots of those who like to watch someone cook.

Cooking and foodie blogs are at the rise on Instagram. So if you’d like to jump on the bandwagon and can share some awesome recipes and cooking tips with the world, it’s the right time to do so.

Here is someone you might want to get ideas from:

Naturally Ella
Naturally Ella
Erin Alderson is a vegetarian chef and educator. She will tell you everything about natural cooking and veganism you always wanted to know but wasn’t sure who to ask. Even if you are a dedicated meat-eater, you will find lots of useful ideas in her profile. Vegan food has never looked to mouth-watering.

8. Traveling

Are there any people who don’t like traveling at all? Even if you can’t afford the luxury of traveling to the most amazing parts of the world, there are Instagram travel bloggers. They will bring the world to you, wherever you are. Most impressive destinations, mind-blowing sights, rea-life adventures.

And if you are the one who loves traveling and does that a lot, it’s only natural to start an Instagram blog about your travels and experiences, right?

Here’s someone who can inspire you by example:

Francesca Murray
Francesca Murray
Francesca Murray has been sharing her passion for traveling ever since 2014. She enjoys all the things traveling to new destinations brings: exploring new cultures, learning new languages, trying new foods.

9. Parenting

According to IPSOS study, 68% of young moms use Instagram on a daily basis. eMarketer says that young moms take a look at their Instagram account 15 times per day. And trust me, dads are not less active.

Instagram is a great way to stay in touch with other parents, share your experience and useful advice. And since there is such a great opportunity, why don’t you use it to make some money?

Here’s a parent who learned how to do it right:

Susie Verrill
Susie Verrill
Susie is a former Look magazine editor and a mother of two beautiful kids. Her profile mirrors her everyday life with all the joys of married life and parenting. Simple but incredibly heart-warming things made special thanks to Susie’s positive energy.

10. Crafts & DIY

Being able to make something with your own hands is incredibly fulfilling. Being able to teach others how to do something with their own hands is also rewarding. It’s definitely true for those DIY accounts on Instagram that managed to build some hefty followings. So why don’t you try and make some money by doing what you love?

Tator Tots and Jello
Tator Tots and Jello
Jen is a mother of five who manages to design all kinds of amazing crafts on a regular basis. You can only envy the energy and amount of inspiration she no doubt draws from her loving family.

11. Memes

Memes are all the rage now. Any social network is full of them, and Instagram is no exception. Memes are entertaining and don’t take much of your time – a perfect recipe for Instagram popularity.

If you think you can create memes that your friends and friends of your friends will share over and over again, why don’t you try this niche?

That’s what this influencer did:

Have you ever had too much time on your hands and didn’t know how to kill it? Here’s a perfect cure for boredom. Most relevant memes and jokes you could find on the Internet, gathered in one place for your convenience.

12. Motivational (quotes)

When you don’t have time to read all the inspirational works of literature but really need that motivational wisdom in your life, reading quotes is a great solution. Here is a reason why quotes are hugely popular on Instagram.

Maybe you can generate your own motivational quotes on an industrial scale? Then this is just the right niche for you.

Addicted 2 Success
Addicted 2 Success
This motivational account might not have the largest following, but it’s definitely one of the most viewed. No surprise there: here you can find all kinds of inspirational captions and quotes for any life’s situation.

List of Instagram niches

Is that all? What if none of the above-mentioned hottest niches appeals to you so much it makes you want to start a profitable Instagram account? No worries, there are plenty of other niches to choose from. Here’s a list of other niches (and sub-niches) you might find interesting:

  • Pregnancy
  • Weight loss/gain
  • Haircare/hair loss treatment
  • Yoga
  • Online dating
  • Relationship advice
  • Sex and sexuality
  • Blogging
  • Writing/copywriting
  • Social Media Marketing
  • Language learning
  • Learning to play a musical instrument
  • Astrology
  • Tarot
  • Religion
  • Photography
  • Video editing
  • Life coaching
  • Cryptocurrency
  • Time management/productivity
  • Psychology
  • Interior design
  • Baking
  • Music
  • Gaming

Of course, this is not a full list of all the niches. As I mentioned earlier, there are over a thousand of them. This means that you can always choose what you really like. Choose a popular niche or a smaller one. Combine two or more sub-niches to fit your area of interest. Do whatever you like to create your own, original, unique content that will help you grow and make money.

How to find your niche

find your niche
Let’s face it: you can’t be good at everything. And when it comes to a successful Instagram account, no one wants to be the proverbial “Jack of all trades, master of none”.

So the first step you want to make as a beginner Instagrammer is answering these questions:

  • What do you enjoy doing?
  • What can you do well?
  • What can you do that people need?
  • What can you do that people are willing to pay for?

Let’s say, for example, that cryptocurrency is a very popular niche and quite a profitable one too. But you know next to nothing about it. And to be honest, you are not too interested in the subject. Do you have to go through a cryptocurrency crash course hoping that one day it will bring you money? Of course not.

By forcing yourself to do what you are not an expert in and, what’s even worse, you don’t enjoy, you are preparing yourself for failure.

Here are a few simple rules for beginners:

  • You have to be well-versed in the topic of your choice. Make sure you are so good at it you can easily explain why you are the best to anyone.
  • Always rely on your passion and experience.
  • Create a brand they’ll love.
  • Always keep up with the latest trends.

9 easy steps to make money on Instagram

So how do you make your Instagram account grow? How can you build a dedicated audience? Here are nine easy steps for you:

1. Fill in the “Bio” section in your profile properly

It doesn’t matter if you are a business owner or just a user who wants to monetize their account. Strategic thinking always works. Bio is an extremely important section of your profile. It’s your visit card, something that introduces you to users who look at your profile for the first time.
Don’t forget to use links to your other social network profiles.

2. Post regularly

You do remember that Instagram is a social network, don’t you? This means that you have to give your audience what they are interested in consistently and regularly. Otherwise, they’ll just use interest. And there is nothing worse than the disinterested Instagram following.
Besides, if you post your content regularly, your audience grows faster.

3. Always answer the comments

Never leave your followers’ comments without an answer. Create a special hashtag, if you have to, so that your followers could send you content. And this kind of content significantly increases your brand’s reliability and your audience’s loyalty.

4. Use hashtags each time you post your content

Hashtags are one of the most efficient tools on Instagram. You can add up to 30 hashtags, the optimal number would be up to 15. Always remember that the most popular hashtags are also the most competitive ones. If you only use them, your content might get lost in the ocean of other posts. Before choosing the hashtags for your posts, do a little research and see how many posts are under each hashtag. Feel free to create your own unique hashtags.

5. Pay special attention to your text content

You’ve got a limit of 2000 characters to tell your story and show how unique your brand is. There are no rules here really. Just know your audience well and don’t be afraid to experiment. Ask your followers to share your content, tag a friend, to like your post.

6. Constantly work to improve the quality of your content.

The competition on this platform is massive. Since your posts don’t show on the feed page chronologically, they must be very, very good.

7. Don’t forget about video content

Video is the best format for visual communication and one of the best ways to boost engagement.

Reels may assist you, among other things, increase page interaction, successfully market your service or products, and expand your social media presence. Statistics show that Instagram video posts are more than 2 times more likely to generate engagement than photo posts, thus if you want your Instagram account to grow and expand, you must make instagram videos.

8. Get in touch with other influencers

If you want to grow fast, you’ll need some help to attract attention to your profile. Establish mutually beneficial relationships with other influencers and use their influence to your advantage.

There are a few ways to do that. The first one is mutual advertising. Find other profiles operating within your niche and ask them to share your content while you share theirs. The second one is buying ads. Buy an ad that an influencer with a larger following will post in their profile.

But before establishing this business relationship with other influencers, make sure that their level of engagement suits your purpose. It would also be useful to check how authentic their following is and whether they have a lot of fake accounts following them. This is rather easy to do using trendHERO tools.

9. Make use of Instagram Stories

Stories have an advantage compared to regular posts and so they should become one of the essential instruments in your Instagram marketing. The main advantage is they are always the first thing other users see in your profile, right on top. Another thing is active users always check Stories even when they don’t read any posts.

Feel free to use all the new Stories features like animation, games, masks, text, etc.


Instagram is one of the fastest-growing social platforms. This is where the most active users are. And as such, it has become a powerful instrument for marketing and money-making, whether you are an entrepreneur or an aspiring blogger.

There is definitely no lack of profitable niches. There is nothing that can keep you from monetizing your skills, ideas, and passions. So don’t waste this great chance to make some money on what you really love.

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