Do you plan to use Instagram for earning money but have no idea which account type to use? If you are not new on this social media platform, you probably know that there are 3 types of Instagram profiles that can be used for personal and business use. Even if this info is a novelty for you but you believe that your account has excellent perspectives, it is necessary to learn more about different types of Instagram accounts before making your choice. How to do that?
Look: this article will explain the features of every type and who can use each of them with benefit.
People who registered on Instagram back in 2010 and a little later did not have a wide choice of account types. All of them were divided into 2 basic types: private and public ones. The first ones were not visible to anyone except for approved followers, while the second ones are open to everyone who has an active IG account. The development of influencer marketing has made changes to the policy of the platform and it has developed three types of accounts: for personal and business use. What are they you may wonder? Let’s find out more details about each of them.
Two new Instagram profile types have been introduced quite recently, so now influencers, brands and other users can create not only a personal but also creator and business accounts. How do they differ from each other? What account to choose if you are active on the social media platform? Let’s consider it.
A personal profile is a traditional type created by every user who joins the platform. It has received this name because it is meant for personal use. This is a free profile created for connecting with friends, sharing personal images and videos, following posts of other people and brands. This account type can be used by every person who has no interest in monetization and selling products or services. It is created by default and does not support metrics, analytics, bio, etc. Its main functions are:
A personal account is created for every person who has no ambitions about Instagram marketing or earning money with its help and it dominates on the platform at the moment.
This IG profile type has been created for public people, personalities that produce their own content including artists and influencers. It was launched in 2019 and serves as a mediator between business and personal accounts. Its main feature is no limits in the number of followers, though it also supports analytics, allows replying to messages, and supports a paid collaboration option. Being aimed at influencers first of all its list of features is much more extensive than in a personal account:
This profile is created for all public personalities like celebrities, artists, sportsmen, bloggers, etc. It does not provide that extensive functionality of a business account but opens more possibilities to users.
Since Instagram has become a powerful marketing tool there is nothing surprising in the introduction of a business account. It was created for brands, companies, organizations that want to improve brand awareness, increase conversion rates, take advantage of powerful marketing tools, etc. How is it achieved? The first thing that helps to do that is access to extended insights where it is possible to learn about new following, profile views, engagement, reach, clicks, and many other features.
Similarly to Creator account, it allows creating advertisements and promoted posts as well as using other features such as:
Business profile offers the widest functionality to users and you will hardly find significant Instagram business profile cons except for lacking some important features. Though their number is quite extensive, businesses and people who promote their brands agree that it could be great to add links not only to the stories but also posts.
There is no direct answer to this question because every user should choose a profile according to the needs and plans for the future. In fact, it is possible to ask yourself several questions to understand which account is the best personally for you.
You should complete 3 simple steps to change the type of your account:
When you register on Instagram for the first time, you do not pay much attention to the profile type you have. Usually, people start looking for changing a profile type when they understand that they lack some features or want to be more active on social media. When it comes to businesses, they set their marketing goals from the very beginning and realize what type of account they need to achieve these goals. Consequently, the choice of the account type depends on many factors but users can switch between them easily and try each of them to find the best solution in practice.
Check any influencer's Engagement rate and analyze his or her followers growth history