10 HypeAuditor Alternatives to Try in 2021

Influencer marketing keeps on flourishing, so the number of tools to contribute to its success increases too. Originally, the majority of companies that deal with influencer marketing services were active users of HypeAuditor, an all-in-one influencer marketing platform to discover influencers, vet, and track performance. However, an amazing breakthrough in this direction has resulted in the appearance of numerous HypeAuditor alternatives that often appear to be more competitive than this pioneer. What tools are worth your attention if you want to substitute HypeAuditor? This article is here to explain to you what influencer marketing software and apps can do more benefit and are direct HypeAuditor competitors.

HypeAuditor disadvantages

Why should you look for other sites like HypeAuditor if you can use the pioneer? Probably, the main reason for that is HypeAuditor’s drawbacks. What do users consider the most impressive downsides of this platform? Here are the most popular opinions:

• Much time is needed to generate a report;
• Some important services can’t be used for free and require a Pro plan;
• Inability to contact influencers directly inside the tool;
• High cost of the premium membership;
• Insights are not always accurate;
• No influencer search by location, etc.

These and other disadvantages encourage users to try other tools with similar functionality and features and you can find which ones from this article.

What to look for in an alternative

There are several major tasks any influencer marketing tool should cope with, so you should look for the following features in the alternative, first of all:

1. Ways to manage relationships with influencers: it is important not only to find them but also to develop relationships with influencers as well as manage the campaigns created without extra effort.
2. Metrics measurement: the tool should provide you with key performance indicators of every influencer and give an overview of their performance and metrics.
3. Presence of powerful algorithms: they are needed to find the most suitable influencers by analyzing their impact, presence, and engagement rate.
4. Expertise and best practices on influencer management: check if there are pieces of advice and best practices on influencer management and maximizing the campaign ROI.
5. Wide range of features and functions: an alternative should have everything you lacked in the first tool and even more.
6. The cost and return on investment: you may choose a cheaper tool and get a better ROI.

10 Alternatives to HypeAuditor

1. trendHERO

Link: https://trendhero.io/

Features:

• Finding the right influencer;
• Instagram fake follower check;
• Audience quality and quantity analysis;
• Daily Instagram analytics, content and ad efficiency tracking;
• PDF report export;
• Competitor analysis;
• Similar influencers tool;
• Real-time insights;
• Creating a personal collection of most appealing influencers;
• Check for both personal and business accounts.

Price: $0.00 – $119.99 per month

Pros:

• 14-day free trial;
• Large database of users (over 90 million);
• 90+ metrics for account analytics;
• In-depth follower check;
• Machine-learning algorithm;
• Audit service.

Cons:

• Works only with Instagram;

trendHERO is a trusted leader in Instagram influencer marketing since it offers a wide range of features to drive various marketing campaigns thanks to the right choice of an influencer. Its main benefits are superior analytics that allows detecting fake followers and similar accounts features. All this is achieved thanks to the machine learning algorithm used by the service.

2. GRIN

Link: https://grin.co/

Features:

• Influencer relationship management;
• Discovery and recruitment solutions;
• Reporting and analytics;
• Content management;
• Product seeding with eCommerce integrations;
• Sending and tracking payments.

Price: $2,125 per month

Pros:

• Support for Instagram, TikTok, and Youtube;
• ROI analysis per individual;
• A demo version to try the tool for free is available upon request;
• Multi-channel customer support;
• Lots of educational materials.

Cons:

• No free version;
• Expensive.

Grin is a software developed to save marketers’ time and organize influencer campaigns with a seamless recruitment process. It has been around since 2014 and it is considered to be a perfect solution for eCommerce owners. Users can get access to over 100 million influencers and contact them directly through the tool to avoid delays.

3. Klear

Link: https://klear.com/

Features:

• Influencer search;
• Creator analysis;
• Advertising company and influencer CRM management;
• ROI measurement;
• Being an influencer collaboration hub;
• Manual task automation.

Price: from $249 per month

Pros:

• Responsive customer support;
• Live demo version;
• The capability of influencer search;
• Intuitive user interface;
• Auto-generated PDF reports;
• Sentiment analysis feature.

Cons:

• Possibility to pick only from a predetermined number of categories;
• Some reports are not full.

Klear is an influencer marketing software with advanced filters that allow you to focus on different aspects. It is a new standard in influencer marketing that has joined the Meltwater family. The tool supports three platforms including Youtube, TikTok, and Instagram.

4. Upfluence

Link: https://www.upfluence.com/

Features:

• Analytics and ROI tracking;
• Campaign and contact management;
• Influencer discovery, tracking, and relationship management;
• Reporting and analytics;
• Payment tracking.

Price: not stated

Pros:

• Additional services for brands, agencies, and nonprofits;
• Numerous integrations;
• A multi-national team of experts behind the project;
• All in one solution;
• Detailed and clear metrics.

Cons:

• Inability to correct data mismatches;
• The necessity to sign a contract for a year.

One more all-in-one influencer platform is Upfluence. It allows companies to look for influencers in a matter of seconds and launch campaigns without delays. The tool supports several popular social media platforms including Instagram, YouTube, Twitch, Pinterest, blogs, and Twitter. The use of this software can be a great way to power any business.

5. SocialBook

Link: https://socialbook.io/

Features:

• Influencer research and profile analysis;
• Bulk email outreach;
• Performance reporting;
• KPI and competitors Tracking;
• Third-party analytics;
• Campaign management.

Price: from $499 per month

Pros:

• Wide choice of influencers;
• Easy to use;
• End-to-end influencer marketing;
• Real-time data;
• Lots of great features.

Cons:

• Quite costly;
• Inaccuracy in data;

ScoialBook is software that empowers world’s renowned companies to run powerful marketing campaigns. It offers benefits for both influencers and brands as well as lots of educational materials to get the most of this tool as fast as possible. It supports two popular social media platforms including Youtube and Instagram.

6. Ninja Influence

Link: https://2.ninjaoutreach.com/

Features:

• Streamlining influencer connections;
• Search for influencers on 3 popular platforms;
• Campaign statistics analysis;
• ROI tracking;
• Social media monitoring.

Price: not stated

Pros:

• Easy integration;
• Support for several platforms;
• Expansive influencer database;
• Free demo version;
• Built-in emailing.

Cons:

• Available only in English;
• Pricing is available only upon request;

Ninja Influence is a software to power up influencer marketing campaigns on Youtube, Instagram, and TikTok. It is a product of NinjaOutreach that allows filtering through millions of influencers and managing relationships with them. The software has a built-in emailing tool and allows automating processes in a fast and easy manner.

7. HootSuite

Link: https://www.hootsuite.com/

Features:

• Social media management;
• Post creation and scheduling;
• Upcoming campaign planning;
• Result analysis;
• Interaction with influencers from different social media platforms in one place.

Price: from $19 a month

Pros:

• 14-day free trial;
• Full suite of powerful tools;
• Desktop and mobile versions;
• Support for lots of networks;
• Analytics and ROI tracking;
• Informational educational materials.

Cons:

HootSuite is a trusted leader in online marketing appreciated by over 18 million people from over 175 countries. It powers social media not only of large companies but also of small businesses. The range of features is extremely extensive and everyone will appreciate industry-leading training and educational materials too.

8. SproutSocial

Link: https://sproutsocial.com/

Features:

• Analytics;
• Engagement;
• Publishing;
• Listening;
• Automation;
• Collaboration.

Price: from $89 a month

Pros:

• Free trial without credit card required;
• Excellent usability;
• Responsive customer support;
• Recognized top by many trusted review sites;
• Variety of features;
• Modern and functional dashboard.

Cons:

• Difficulties with navigation;
• No customization options.

SproutSocial is a powerful all-in-one social media management platform that unlocks the full potential of social media. It is trusted by over 30k world-class brands and organizations. Its main strengths are the possibility to publish and schedule updates across different channels, connect with highly targeted customers, and collaborate with the team.

9. Zoho Social

Link: https://www.zoho.com/social/

Features:

• Scheduling unlimited posts;
• Monitoring;
• Development of custom reports;
• Analysis of social media performance.

Price: from €10 per month

Pros:

• 15-day free trial;
• Easy to use;
• Post preview feature;
• Automated publishing ability;
• Support for all major platforms;
• Fast.

Cons:

• Limited integration capacity;
• No flexibility.
• Zoho Social is a tool that provides the easiest way to manage brands on social media.

10. Analisa.io

Link: https://analisa.io/

Features:

• Campaign reporting;
• Follower demographics;
• Competitive analysis;
• Influencer mapping;
• Historical data and analytics;
• Content and influencer optimization etc.

Price: free basic plan and paid plans start from $59.35 per month

Pros:

• Free access to basic analytics;
• Award-winning tool;
• Friendly customer support;
• Rich insights;
• Instant loading.

Cons:

• Not all details are provided in the report;
• Available only in English.

Supporting two major social media platforms including Instagram and TikTok Analisa.io is a great solution for brand marketers, agencies, influencers, and media publishers. The tool is trusted by marketers from over 57 countries since it provides AI-powered social analytics. Users can hire personal account managers to have reports generated for them too.

How we picked and tested

The range of tools that can be recognized as an alternative to HypeAuditor is quite extensive. However, this top 10 has been created not occasionally. These are picks that are known for their high level of trust and wide functionality. The majority of them can substitute HypeAuditor features almost fully and offer a variety of other beneficial solutions to marketers and not only. One of the main factors that influenced our choice was their rating on popular review platforms and the level of other users’ trust. Naturally, we have selected several popular niches and tried to find influencers to understand how it works too.

How to choose the best HypeAuditor alternative

If you decide to make the choice of the tool that will be better than HypeAuditor, pay attention to the following points:

1. Decide on the software functionality that is crucial for you.
2. Analyze several tools that seem to meet all your requirements.
3. Check the prices and leave only those tools that correspond with the budget planned.
4. Opt for a free trial version to understand if this tool is easy to use and it possesses all the necessary features.
5. Make the final choice of the best alternative.

Conclusion

If you deal with influencer marketing and want to find an alternative to such a popular tool as HypeAuditor, this top will help you to make the right choice. Naturally, there are lots of tools as feature a similar functionality with HypeAuditor, but only some of them can not only substitute but also give a bigger variety of solutions. The majority of them can be found on this list!