20 Best Influencer Marketing Software to Use in 2021

The concept of influencer marketing is based on the idea that customers tend to trust influential content creators more than traditional advertising. But while this might sound fairly simple, the reality is somewhat more complicated. Effective influencer marketing is based on many factors, including, first of all, the ability to measure and monitor your marketing campaign performance. That’s when influencer marketing software becomes extremely useful.

What is influencer marketing software?

Influencer marketing software is a set of online and/or offline tools to help marketers and brands increase the efficiency of their social media marketing campaigns. Usually, it’s tailored to help at every stage of your campaign, from influencer search to monitor the campaign’s progress to measuring the results. All in all, it makes your work as a marketer much easier and more time-efficient. So it comes as no surprise that these tools are very popular.

Normally, influencer marketing software includes instruments to facilitate:

• Searching for suitable content creators;
• Influencer analytics. This includes the analysis of the major metrics (ER, reach, audience demographics, etc.);
• Marketing campaign management;
• Results evaluation.

Top influencer marketing software

1. trendHERO

trendHERO is an Instagram analytics service that offers powerful software for searching, analyzing, and tracking the performance of your influencer partners. It offers over 80 million IG accounts to analyze, whether it’s micro-influencers, celebs, commercial accounts, or regular bloggers. If the account isn’t private and has over 1000 followers, you can easily check it on trendHero and get one of the most comprehensive reports.

Type

• Currently, the service only has a web version.

Tools

• Influencer search;
• Audience analysis;
• Comprehensive profile analytics;
• Sponsored content search;
• Profile performance tracking.

Pricing

You can use the service for free with a rather limited set of features. Alternatively, you can choose one of the subscription plans starting from $10 a month, depending on your preferences and needs.

Pros

• User-friendly, intuitive interface;
• In-depth, comprehensive Instagram profile analytics;
• No Instagram authorization is required;
• Detailed audience analysis;
• Content creator lists and profile analytics reports can be exported as Excel/PDF files.

Cons:

• Some of the graph descriptions need more details;
• Solely focused on Instagram users;
• It can be pricey if you decide to pay for each profile check and not choose a subscription plan.

2. Grin

Grin is a comprehensive solution for businesses with software to automatize blogger search, analytics, management, and even payments. Thanks to Grin, you can find content creators, manage your influencer partnerships at every step of the way, and evaluate their effectiveness with multiple easy-to-use tools.

Type

• Web-based.

Tools

• Blogger discovery;
• Partnerships management;
• Performance measurement & Analytics;
• Content, product, and payment management.

Pricing

The price you pay for Grin services completely depends on your brand’s needs, preferences, and marketing campaign goals. To let you discover the best options for you, Grin offers a demo version of the service you can request on the website.

Pros

• An impressive database of 32 million social media influencers to choose from;
• You can manage your relationships with content creators completely without leaving the platform;
• Allows tracking multiple metrics, from basic ones to ROI;
• Product seeding for brands: product catalogs and shipping, promo codes creation, commission payment, and more.

Cons:

• The platform is mostly tailored for e-commerce and doesn’t have any features for content creators;
• Caters to a rather narrow audience within the e-commerce industry.

3. AspireIQ

Formerly knows as Revfluence, AspireIQ is a platform that offers solutions for both content creators and companies. However, its main focus is agencies. The platform’s development team designed software to build influencer communities and run personalized campaigns.

Type

• Web-based.

Tools

• Campaign creation & management;
• Digital contracts;
• Product management;
• Campaign analytics;
• Payment management;
• Influencer community building & customization.

Pricing

AspireIQ offers three tariff plans called Create, Elevate, and Together. However, the price depends on your business size and campaign specifics. Sign up for the service demo to see which of the plans works best for you.

Pros

• Direct access to over 6 million bloggers; no middlemen required;
• Highly customizable campaign creation;
• Automated campaign management and communication saves a great deal of time;
• You can build & manage your own influencer community.

Cons

• The website doesn’t always work seamlessly; expect it to take a long time to load and minor glitches here and there;
• There are few bloggers from countries other than the US.

4. BuzzSumo

Content is king and BuzzSumo seems to understand it better than anyone. The service offers powerful software for those focused on content marketing. If you want to create top-notch content and make it perform better, this is the go-to place for you. What’s more, it offers great influencer discovery and competitor analytics tools.

Type

• Web-based.

Tools

• Powerful search engine for discovering content by keywords, viral trends, topics, and questions;
• Content research software;
• Influencer search & analytics;
• Content tracking (keywords, authors, backlinks).

Pricing

BuzzSumo generously offers a 30-day free trial to get yourself acquainted with the main service’s features. Once it’s over, you can choose one of the three monthly subscription plans, $99, $179, and $299 each, depending on your business size and needs.

Pros

• BuzzSumo is a cloud service. There’s no need to install any software;
• Extremely easy to use;
• Searches and analyzes content on Facebook, Twitter, Pinterest, YouTube, and Reddit;
• Provides advanced search options to find exactly the content you need;
• Easily discovers suitable bloggers.

Cons

• Doesn’t have a very wide and varied choice of features;
• Rather costly;
• Content search isn’t always 100% accurate.

5. Upfluence

Upfluence is one of the biggest and most popular social media marketing platforms that offers quite a varied set of powerful tools for brands and agencies. it’s here that you can search for, analyze, reach out to, and track millions of content creators. And it’s here that you can manage your campaigns end-to-end.

Type

• Web-based.

Tools

• Brand ambassador search;
• Influencer discovery;
• Content creator comparison and analytics;
• Influencer outreach tools;
• Campaign management tools;
• ROI measurement tools.

Pricing

Upfluence offers three monthly tariff plans, Growth, Scale, and Enterprize. In order to learn how much one of these will cost for you, you will have to contact the site administration.

Pros

• Powerful search engine based on almost any metric that makes a difference;
• Detailed analytics;
• User-friendly software that makes complex tasks simple;
• Great customer support.

Cons

• Occasional database errors;
• The blogger database isn’t as big as could be expected.

6. Activate

Activate has been on the market since 2014. It’s a marketplace that brings marketers and content creators together. Here you can find all the software you need from an experienced platform like this. A content creator search with advanced filters, a powerful IRM system, and detailed analytics, to name just a few.

Type

• Web-based.

Tools

• Influencer search (picking collaborations based on detailed briefs, advanced filters);
• Campaign management (negotiations, payments, content monitoring, and revision);
• Marketplace (content creator casting, talent manager).

Pricing

Customizable. Request the service demo to define your personal plan.

Pros

• Simple, user-friendly interface;
• Very convenient to use for social media marketing campaigns;
• Great customer support.

Cons

• No free trial plan;
• Some of the features are not intuitive;
• Not all niches are covered.

7. Publicfast

Publicfast is a marketplace that offers tools to help influencers be discovered by brands. The service works with content creators across multiple niches and social media platforms like Facebook, Instagram, YouTube, etc. And when it comes to brands and agencies, Publicfast offers discovery and analytics tools to make your campaign easier and more efficient.

Type

• Web-based.

Tools

• Influencer search;
• Campaign management;
• Content tracking & analytics.

Pricing

There’s a free subscription available that offers limited functionality. Apart from that, there’s only one paid option with the Discovery tariff plan that costs $69 a month and can be canceled at any time.

Pros

• Great tool for micro bloggers who want to find brands to collaborate with;
• Affordable;
• The process of campaign launching and management is very simple.

Cons

• Not all popular niches are represented;
• The interface isn’t always user-friendly and there’s no knowledge base to familiarize yourself with the features.

8. Ninja Outreach

Ninja Outreach helps marketers, brands, and agencies to launch, customize and analyze their marketing campaigns on YouTube, Twitter, TikTok, and Instagram. This is where you find the right influencers for your brand and oversee your marketing campaign from A to Z. A great set of software solutions allows managing your campaigns end-to-end without leaving the platform.

Type

• Web-based.

Tools

• Business leads search;
• Influencer search;
• Creator outreach tool;
• Comprehensive software for marketing agencies;
• Link Building software;
• CRM.

Pricing

The service offers a 7-day free trial and once that’s over, you’ll be offered one of the two monthly tariff plans, Flex and Pro, billed yearly. The subscriptions cost $119 and $199 per month.

Pros

• Fast customer support;
• Offers an extremely useful Google Chrome extension;
• Intuitive.

Cons

• The interface has some room for improvement;
• No contact phone numbers on the website;
• There might be payment issues; contact support before signing up for the free trial.

9. HYPR

HYPR is a data-driven platform tailored for marketers and larger brands. While many similar services work to bring marketers and content creators together, HYPR takes it further and takes care of every important step of any marketing campaign for you.

Type

• Web-based.

Tools

• Content creator search;
• Analytics;
• CRM;
• Campaign dashboard;
• Analytics;
• Privacy settings.

Pricing

You can sign up for a free trial. The service doesn’t disclose information on subscription plans and pricing to visitors but you can request a free demo.

Pros

• Well-organized campaign workflow;
• Detailed reports;
• Fast and helpful customer support;
• Advanced search.

Cons

• Some of the content creator details in the database might be inaccurate;
• No Instagram Stories analytics;
• Not a good option for small brands.

10. Traackr

Traackr offers an impressive database of over 6 million bloggers from 50 countries all over the world. It offers the chance to improve your influencer relations every step of the way using their sophisticated but very easy to use

Type

• Web-based.

Tools

• Influencer discovery & approval;
• Influencer safety & authenticity checks;
• End-to-end campaign management.

Pricing

Traackr offers an annual subscription. However, you will have to learn the exact price of your personal subscription, you’ll have to contact the service’s support team. As is the case with many similar platforms, pricing here is customizable.

Pros

• User-friendly campaign management software;
• Regular updates and improvements of the service;
• Responsive customer support;
• Lots of valuable data.

Cons

• Some of the features like data export lack user-friendliness;
• Requires Instagram authentication for bloggers;
• Requires a learning curve, especially when you are new to this.

11. Influry

Influry is a software specifically tailored for brands who want to work with micro-bloggers. The software includes tools to make campaign management easy and help content creators get noticed by marketers by posting quality content.

Type

• Web-based.

Tools

• Campaign management and analytics;
• CRM;
• Payment management;
• Social media tracking.

Pricing

The platform doesn’t have specific pricing featured on the website as Influry team believes that it depends on your campaign’s specifics and its goals. However, there’s an option to schedule a meeting with the team to work it out.

Pros

• Fully automated social media marketing experience for brands and content creators;
• Over 3 million bloggers to choose from;
• Complex campaign analytics made easy.

Cons

• No free trial;
• Only works with micro-bloggers.

12. Influsoft

Influsoft is a platform that’s also a brainchild of the team behind one of the largest influencer agencies out there, Viral Nation. Now Viral Nation is only one of the many clients that enjoy the social media marketing software every brand needs.

Type

• Web-based.

Tools

• Campaign planning;
• Influencer & campaign analytics;
• Content creator discovery;
• Talent agency.

Pricing

As is with many platforms listed here, pricing is customizable because it largely depends on your brand, campaign goals, and other factors. Request a demo to learn more.

Pros

• A sophisticated discovery tool allows finding exactly the influencers you need and organizing them in any number of lists;
• Advanced campaign management software allows keeping track of all your tasks and projects.

Cons

Influencer database is provided by third parties and therefore can be inaccurate.

13. Reachbird

Reachbird is yet another platform that offers software to all participants of influencer marketing relations. Whether you are a marketer, a brand, an agency, or a content creator, you’ll find the software that will make your social media presence more efficient.

Type

• Web-based.

Tools

• Full-service campaigns;
• Comprehensive content production;
• Payment processing & legal;
• Targeted ads planner.

Pricing

There are no specific tariff plans available on the website but you can schedule a conversation with the Reachbird team to figure it out for you.

Pros

• User-friendly;
• Lots of detailed tutorials;
• Customer support and platform managers answer within minutes;
• Influencer database includes content creators from all over the world.

Cons

• Influencers might face heavy competition which sometimes makes them wait for a long time before getting a collaboration offer;
• Analytics data display could be more user-friendly.

14. NeoReach

NeoReach is a platform and a marketplace that allows brands and marketers to fully automate their marketing campaign experience. It doesn’t offer any solutions for content creators. However, companies can use the NeoReach software that will search the database of nearly 3 million social media users to find content creators suitable for their campaigns.

Type

• Web-based.

Tools:

• Influencer search & analysis;
• Workflow automation;
• Data tracking & reporting;
• Fraud detection.

Pricing

As with many other similar platforms, NeoReach prices are customizable.

Pros

• Professionally made software offers a great opportunity to connect with the content creators you need;
• Great data analysis solutions;
• Simple and user-friendly interface.

Cons

• Mostly focused on large businesses and macro-bloggers.

15. Achoo

Achoo offers brands to reach out to their target audiences in the easiest and fastest way possible. It’s about all the aspects of brand/influencer collaborations and it makes them as efficient as they can get.

Type

• Web-based.

Tools

• Influencer search, filtering, and outreach;
• Analytics;
• Campaign performance measurement;
• Automated workflow organization.

Pricing

Achoo offers five subscription plans to suit businesses of all sizes. The cheapest is 199 Euro and allows working with up to 20 active bloggers. The most expensive one offers up to 200 content creators and costs 1399 Euro.

Pros

• Allows searching, structuring, and tracking of influencer information across multiple social media platforms;
• All-in-one, time-saving service;
• Make sure that you collaborate with ad-friendly content creators only.

Cons

• Pricey, especially for smaller brands.

16. Scrunch

Scrunch is a marketplace that presents itself as a service that is all about people. After all, influencers are just people who are competent in what they do. And that’s exactly what Scrunch offers to their clients. The service is tailored for small businesses and influencers of smaller scale rather than macro-influencers and celebrities.

Type

• Web-based.

Tools

• Content creator search (over 20 million users on TikTok, Twitter, Facebook, YouTube, and Twitch);
• Detailed audience analysis;
• Granular filters;
• End-to-end campaign organization.

Pricing

Scrunch offers its users to start for free and then choose one of the three available subscription plans, $199, $299, and $499 per month. Note that if you choose to make a yearly payment, Scrunch offers a 3-month free trial period.

Pros

• Fast search for influencers from multiple niches;
• Content creators get collaboration offers sent to their emails;
• All features are easy to use.

Cons

• Analytics lack depth;
• No option for exporting contact details/influencer information.

17. GroupHigh

GroupHigh is a US-based influencer marketplace in its classic form. It helps to discover content creators in your niche and makes influencer outreach easier thanks to its powerful software. But apart from the opportunity to search for influencers and contact them, you also get the chance to use multiple solutions to make your life as a marketer easier.

Type

• Web-based.

Tools

• Blog database;
• Website analytics;
• Content creator CRM;
• Content search & evaluation;
• Sponsored content analytics and reporting.

Pricing

GroupHigh offers a 7-day free trial period, after which you’ll have to pay $179 per month.

Pros

• Influencer and blogger search across multiple platforms and niches;
• User-friendly reports for influencer evaluation & comparison;
• Option to export data is available.
• Informative and useful resources.
• Creator information is always up to date.

Cons

• Search results might be too generalized, which in some cases means you have to do a manual selection;
• Analytics reports lack some of the important metrics;
• The interface might not be intuitive in some cases.

18. Webfluential

Webfluential’s mission is to help content creators grow into real influencers and to help brands increase the efficiency of their campaigns by connecting with these influencers. According to the Webfluential team, each of the parties to this interaction deserves the best and that’s exactly the experience they offer.

Type

• Web-based.

Tools

• Creator recommendations;
• Professional media kit for influencers;
• Influence measurement software;
• Personality match;
• Analytics reports;
• Creator discovery;
• Campaign management.

Pricing

Webfluential offers three monthly subscription plans, for small businesses, agencies, and e-commerce customers. The plans cost $100, at least $2500, and at least $5000 each. Influencers don’t have to pay anything.

Pros

• Detailed insights;
• Influencers can create a public portfolio displaying statistics and best content and share the link to it with marketers;
• Marketers can upload their briefs and wait for pitches from content creators.

Cons

• Expensive;
• Might require a learning curve;
• Influencer databases could use a wider choice of niches.

19. Lumanu

The idea behind Lumanu is that marketer/influencer relationships must be as simple and transparent as possible. On one hand, content creators receive tools to make their collaborations more efficient and profitable. On the other hand, marketers gain access to unique quality content and easily pay for it without leaving the platform. Unlike what you see on many other platforms, Lumanu doesn’t offer influencer search tools and doesn’t hold your hand while you launch, manage, and measure your campaigns. What you do get is a powerful software to manage your influencer partnerships and choose the best social media content on the web.

Type

• Web-based.

Tools

For marketers:

• Payment management;
• Advertising access;
• Content management;
• SmartBoost (software for automated media content buying and management).

For influencers:

• Payment management;
• Collaborations management;
• Insights.

Pricing

According to the Lumanu team, they have a simple monthly subscription system. However, to discover what kind of budget you’ll need as a brand, you have to contact the support team to get the service demo. Influencers can join the service for free but only after receiving an invitation or signing up for a waitlist.

Pros

• Very creator-friendly:
• Helpful support team:
• Simplified interactions between brands and influencers ensure great results.

Cons

• Features and data might be oversimplified when you need more in-depth results;
• Some technical issues are possible;
• No influencer database or discovery tools.

20. Influence.co

Influence.co might be relatively new compared to some other influencer marketing platforms but it still packs a punch. Currently, it has a user base of a quarter of a million and software solutions to compete with any incumbents. The platform focuses primarily on content creators; which explains while their influencer database is much larger than the marketer base. Like many influencer marketing platforms, it allows finding and connecting with content creators across multiple niches and makes the process fast and easy thanks to their powerful software.

Type

• Web-based.

Tools

For marketers:

• Influencer discovery & influencer lists management;
• Automated campaign brief creation;
• Campaign management;
• Influencer analytics.

For influencers:

• Digital media kit;
• Brand search;
• Campaign applications;
• Profile promotions.

Pricing

If all you want is a basic search feature and the ability to use the platform’s messaging tool, you can sign up and use the service for free. But in case you want to get more out of it, request a demo and see how much your monthly subscription will cost based on your business size and needs.

Pros

• Easy to use;
• Well-organized influencer data;
• Many filters to pick exactly the influencers you need;
• Affordable compared to some other influencer marketplaces;
• Has a free-to-use version.

Cons

• There might be very few influencers in certain niches;
• Could use better control over influencers to follow through with their tasks;
• Some influencer profiles might be fake.

Who uses influencer software?

The majority of influencer marketing software is designed to cater to the needs of brands, agencies, and marketers. This is hardly surprising since this is the audience that’s most likely to pay for their (often rather pricey) services to make the most of their influencer marketing campaigns. However, many platforms currently have tools for content creators as well. They can sign up for one or several services, create their public portfolios, and pitch their offers to brands. At the same time, some of the influencer marketing software platforms choose to put a higher focus on content creators. This means that influencers that sign up for their service have access to a wider range of software tools.

What should you look for in influencer software?

The number of influencer marketing software tools is massive. This can make the process of choosing the one that suits you completely might be daunting. And yet making the right choice is crucially important because your marketing campaign success will largely depend on it. So what are the things you’d want to look for when choosing influencer marketing software?

1. A simple, user-friendly, intuitive interface.

Various bells and whistles might look great visually but if they lack the simplicity that allows you to do what you need to do fast and easy, you don’t need them. Long loading times, poorly organized data, features that get you confused aren’t something you want to see on a service like this.

2. Fast influencer search with an advanced filter.

There are lots and lots of influencers out there. Doing a manual search will take way too much time. Besides, making the process faster and more efficient for you is what this kind of software is supposed to be about. It’s great when an influencer discovery tool allows you to look for creators based on multiple criteria so you can make sure you’ll find exactly what you need.

3. Price.

There’s no question about the importance of price. You have to plan your marketing budget, after all. Make sure that their pricing completely matches the number and quality of services they offer. More importantly, make sure it matches your business and campaign goals.

4. Features.

Every influencer marketing software offers a certain set of features that might be great for some marketers and not so much for others. Consider the tools and features they have. Will they all be useful to you? Is anything missing? After all, paying a hefty amount of money for something you won’t use or something that’s clearly lacking isn’t a good idea.

5. Niche influencers.

It’s frustrating when you sign up for an influencer marketing service but can’t find influencers in your niche. Make sure there’s a good choice of influencers in the niches you are interested in.

6. A competent support team.

Problems happen. And when they do, you need a competent support team that will react to your requests and questions fast and helps you solve whatever issues you are facing.

Influencer marketing software pros & cons

Pros

1. Experience & expertise

Despite the popularity of influencer marketing, there are still many brands that are new to it. To small brands who are already entering this uncharted territory, influencer marketing software can be immensely useful. Large influencer marketing platforms that have been around for years can lend their expertise and give great advice that will prove to be greatly beneficial.

2. Influencer discovery

Finding influencers relevant to your campaign is difficult. Trying to find them manually is also time-consuming. As a rule, influencer marketing software includes an advanced search engine with detailed filters that allow you to find exactly who you want at any given moment.

3. Time-saving solution

When it comes to influencer search, analytics, and campaign management and evaluation, automation plays a great role. It saves you a massive amount of time and, as the saying goes, time is money.

4. Campaign & influencer management

If you ever had a chance of running a marketing campaign, you know the amount of planning, scheduling, communication, and organization involved. Influencer marketing software helps to streamline and organize your workflow in a way that will not only save time but make you as a marketer more efficient.

5. Data

The reports and analytics offered by influencer marketing software often prove to be invaluable.

Cons

1. It’s expensive

Yes, there are affordable services out there. And yet more often than not, this kind of software is quite pricey. That’s the price of an improved ROI and time saved.

2. Automation of all processes isn’t always a priority

If you are more focused on personal interactions and custom, out-of-the-box campaigns, a fully automated experience might not be your cup of tea.

3. It’s about digital space only

This kind of software can help you run a successful campaign on any online platform but it would be useless when it comes to offline media ads and commercials.

F.A.Qs

1. What are the most important influencer marketing software features?

Influencer search — the overwhelming majority of influencer marketing software includes a search engine with detailed filters. It helps find Influencers in your niche who match your campaign goals.

Influencer analytics — no collaboration and no marketing campaign can be successful unless you do an in-depth analysis of a creators’ audience and other important metrics.

Campaign management tools — many influencer marketing services have multiple tools for running marketing campaigns from A to Z. Connecting with influencers, analytics, content vetting, performance tracking, ROI measurement, payment management, and legal contracts are the tools you can usually find.

CRM — many services will also offer software that allows keeping in touch with your influencer partners.

2. What are the possible issues related to using influencer marketing software?

No matter how advanced a piece of software is, technical issues happen. In some cases, all this brings is a minor inconvenience. In other cases, you might lose important data. Keeping this in mind, you might want to keep backups on your device.

Another issue is influencers. Not all of them, of course, just those who decide to take shortcuts. And by shortcuts, I mean boosting their stats by using fraudulent and inauthentic methods. One of the most widespread methods of this kind is purchasing fake followers or engagement (likes, views, comments). Thankfully, every decent influencer marketing platform has powerful analytics tools that allow identifying any kind of inauthentic activity.

3. What is a content creator CRM?

CRM (Customer Relationship Management) is a tool to assist you to connect and communicate with your influencer base/community. As we all know, communication is an extremely important part of any influencer marketing campaign. CRM includes tools to support communication, integrations with various social media platforms, influencer data organization, etc.

Conclusion

As you can see, there are quite a few influencer marketing software tools to help you advertise your products and/or services on social media. However, there are no perfect solutions. Some of them are better for larger businesses and some favor small brands. Some put a higher focus on star influencers with multimillion followings and some choose micro-influencers. What’s most important is what’s best for you, your business, and your current marketing goals. Choose wisely.