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Do you look for good picks of micro-influencers to promote your brand or you are an ordinary person willing to find Instagram accounts of great interest? In both cases, it makes sense to pay attention to popular Instagram micro-influencers. Being professionals in certain spheres they managed to attract an impressive audience to their content, so why not check them too? This article includes a list of micro-influencers worth your attention and subscription.
Micro influencers are defined as influencers who have up to 100K followers on Instagram. There is also the term ‘nano influencer’ nowadays (influencers up to 10K followers), but in this article we’ll talk about all accounts with an audience less than one hundred subscribers.
The core advantage of micro influencers — there are plenty of them with a high engagement rate. So brands are ready to collaborate with them to invreat the reach of influencer marketing campaigns. For example, if we search in trendHERO for accounts from 10 to 100K from the USA with 3+% ER, we’ll get:
21 943 accounts. Not bad. There is plenty to choose from.
For the purpose of this article we choose 25 top micro influencers in different niches as examples.
Instagram marketing is a popular trend nowadays, but not all companies can afford to cooperate with macro-influencers who boast millions of followers. On the other hand, lots of surveys and researches prove that micro-influencers allow reaching target audience better, so marketers prefer to hire several small influencers and work together with them. This approach guarantees a better ROI and lower expenditures on the marketing strategy!
Do you want to find out top micro influencers nowadays? This list of small influencers on Instagram has been made up for this purpose!
@adamgonon
Niche: fashion
Adam Gonon is one of the most trusted male fashion bloggers with the following of over 50k. He is an expert in men’s wear, traveling, and lifestyle. He is a co-founder of the platform for males devoted to luxury living, fashion, food and drink, grooming, and other directions. Grown in Barcelona and Madrid he has always been intentional with the way he dressed, so now he is a creative consultant, model, and content creator focusing on men’s fashion.
@littleredfashionhood
Niche: fashion
Посмотреть эту публикацию в Instagram
Публикация от Ali • Leopard Print Lover (@littleredfashionhood)
A girl from Phoenix, Arizona who is far away from having a model-like figure is promoting affordable fashion and lifestyle. She calls herself addicted to Amazon and offers her looks for sale. Being redhead by nature she is a fan of black and leopard, but you will find lots of other colors she incorporates into outfits too. Her following has already exceeded 30k people and her latest aspect is made on clothes for pregnant (because of her interest state).
@ev_oh_lyn
Niche: fashion
Another fashion blogger who mesmerizes viewers with amazing looks and offers them for sale is Evelyn. Her follower list has already beaten a 20k threshold. The majority of her outfits are summer and hot, so they look gorgeous on her tanned skin.
@pastelmints
Niche: beauty
People who enjoy the art of non-traditional makeup can subscribe to the account of Geena. She is a beauty influencer with a focus on bright shades. Her amazing eye makeup draws like a magnet.
@chudesasha
Niche: makeup
Another makeup enthusiast is Sasha. She is a co-owner of a beauty suite and has a TikTok account where she shows her best solutions and how to create them. Naturally, the best picks are also added to Instagram. She offers services of wedding makeup as well as enjoys photography.
To find and check top micro influencer on Instagram use trendHERO. We have one of the largest database in the world (100M+ accounts from 1K followers). Sign up and try influencer discovery for free
@girlgoneabroad
Niche: traveling
If you enjoy amazing backgrounds for photographs, you will undoubtedly appreciate the account of Lauren Carey who calls herself a world traveler. She is a curator of beautiful places and spaces and every photo or video added by her is a real masterpiece. Do you want to get inspired by amazing landscapes and unique architectural solutions? Check her account.
@mayzunewin
Niche: traveling
Another beautiful lady that admits to visiting 45 countries shares colorful photographs from different corners of the world. She is a managing director of the tour company, so she always has ideas where to go and gives advice too. She is also first Myanmar traveling influencer!
@sonia_travelsmom
Niche: traveling
Sonia is a beautiful content creator from Italia who is also a mom and a passionate traveler. She shows the most breathtaking locations in her native country and abroad as well as exciting activities to undertake during your trips. She is an ambassador of eco-friendly solutions and a fearless woman ready for adventures.
@passporttofriday
Niche: traveling
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Публикация от Chelsea Martin, Travel Advisor (@passporttofriday)
Willing to get inspired by a luxurious traveling experience? Chelsea Martin will not disappoint you. She is a personalized luxury travel planner and advisor who shares her own experience. She has visited lots of eye-catching places including Greece, the USA, Morocco, and many others, so you will definitely get an unforgettable experience watching her journeys.
@bruno_mb
Niche: traveling
The brightest photographs of marine landscapes and waterfalls are added by Bruno, a guy who is considered to be an expert in trips to Azores, Portugal, and beyond. He is a marketer and traveler who has tried lots of itineraries himself prior to offering them to clients, so don’t lose a chance to get hacks, tips, and destination guides from the professional!
@hellospoonfull
Niche: nutrition
Looking for advice from a nutritionist? Elizabeth creates simple, whole food recipes that are not only affordable but approachable. All her recipes are divided into categories including vegan, gluten-free, dairy-free, whole 30, and many others for everyone to try healthy and tasty meals. Her IG page is full of beautiful dish photos, so get ready to make your mouth water!
@amanda.ghee
Niche: food
It is possible to learn more about healthy nutrition by following the account of Amanda Holzter. Her goal is to provide people with simple sustainable, inclusive nutrition. She is sharing not only photographs of these great dishes but also gives advice on care about yourself. She is open and positive, so you can charge energy from her posts too.
@themarysarge
Niche: food and parenting
Who can give better meal preparation advice than a mom of three kids? Mary considers cooking her way of life and all her tips will be appreciated by people willing to spend a minimum of time in the kitchen. Her Insta account is also devoted to her pretty girls and a dream house purchased not so long ago!
@Lifeof.ell
Niche: vegan
People interested in vegan food will undoubtedly appreciate the account of a beautiful lady who promotes love for vegetarian recipes ideas. Here you can find amazing ideas on how to diversify a vegan menu for every day and get a glimpse of her personal life too.
@tomblissy
Niche: fitness
Being an ex-professional rugby player Tom Bliss is an Instagram start nowadays. He is a personal coach and athlete who promotes a healthy way of life especially when it comes to sports activities. On his page, you can learn how to make exercises correctly and how to achieve the same beautiful figure possessed by Tom.
@drkari.dpt
Niche: health
Looking for professional advice from a physiotherapist? Check the IG page of Dr Kari, an expert in sports science. He shows how to be strong and healthy by his own example. He is also a passionate psyched climber and a business owner of Arete PT, so there are lots of things to learn from him.
@allenswan
Niche: sports
What a professional fitness trainer should look like? You can find out that by opening the profile of Allen Swan. This man has attracted over 20k followers not only by his perfect body. He is a Legends ambassador and encourages not to postpone exercising for later – it is important to start right now according to him.
@techmagnet_yt
Niche: technology
Interested in the technology and the latest innovations? Probably, your appetite for information can be fulfilled by following Stefan Warecka. This guy has a Youtube channel and over 750k followers on TokTok, so don’t lose a chance to subscribe to his IG account. It is a place where he shares his photos from distant trips, car and bike shows, explorations of new gadgets and technologies.
@littletechgirl
Niche: Technology and gardening
Do you like to grow something tasty and look for professional advice? Get it online by following Kris’ page. She is a passionate blogger who adorned her grid with colorful photographs of her crop. She likes technology, design, photography, traveling, and many other things, so lots of people will find something interesting in her feed.
@connortrimble
Niche: photography
Do you like Hawaii the same much as Connor does? This professional photographer reflects the beauty of this US resort in all colors and shades. Based in Honolulu he is a fan of surfing, adventure, underwater, so the majority of his photos are devoted to the marine landscape with amazing landscapes, courageous sportsmen, and eye-catching scenery.
@ericmatt
Niche: photography
Another person to mesmerize viewers with unforgettable photos is Eric Matt. His influencer list has already reached 50k and he offers meaningful experiences on photographs from different corners of the world. If you enjoy the beauty of nature, his experience on shots will be an inspiration for you.
@dmitruk_tattoo
Niche: tattoo
Do you like tattoos or handsome men with artistic bodies? An actor and tattoo model of Ukrainian origin can be interesting to you. With only 90 posts, his follower number has already reached 26k. Enjoy his amazing fit body and lots of patterns depicted on it by joining his fans on Instagram!
To find and check top micro influencer on Instagram use trendHERO. We have one of the largest database in the world (100M+ accounts from 1K followers). Sign up and try influencer discovery for free
@mybrownbaby
Niche: parenting
What is it like to be a mom? Probably, it is to be the same creative storyteller as Denene. Take a chance to get acquainted with a happy mom who has also become a popular author of books – NY time bestsellers. She is not only a writer, but also a host of a podcast, a lover of shoes, and a director of the kids’ edition.
@handsfreerevolution
Niche: parenting
Another woman who writes books to inspire mothers and women willing to have kids is Rachel Stafford. She has written several amazing books and her Instagram contains short quotes from them and some glances at her private life. Get advice from a bestselling author, speaker, teacher, and beautiful woman by joining its quite big audience too.
@icecrime_theamstaff
Niche: pet
If you think that only people become popular influencers, you will be surprised to see a dog on this micro influencer list. The following of this pet is over 5k people and they enjoy watching its life and achievements. This dog copes with lots of challenges and is loved by its owners greatly, so you may be one of its fans too!
The list of micro-influencers that may attract your attention is quite extensive, but we have picked examples of profiles from major niches to show their great potential.
Check any influencer's Engagement rate and analyze his or her followers growth history
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