People always needed someone to look up to and trust. The cult of personality went from religion to politics, and then to celebrities who appeared …

Do you still hope that followers will subscribe to your Instagram account themselves? This social network is the second most visited in the world a…

The rules of marketing are constantly changing. Consumers no longer trust mass media as they used to. Traditional ads are little more than a source…

When social networks turned into full-fledged platforms for online trading, the attitude to them drastically changed. Brands tirelessly tinker with…

To say that the interest in social media marketing is growing from year to year is to state the obvious. People spend over three hours on their sma…

Millions of people keep an eye on the lives of influencers every day, and thanks to these people social media stars earn millions of dollars. Insta…

Have you ever stop to think how much time and effort we often put into creating engaging Instagram content? Sure, there are lots of people who just…

Editing photos with Instagram built-in filters, no captions, no stories, no adverts, do you remember that time when Instagram just started blooming…

According to the data published by the influencer marketing platform Izea, sponsored content costs have significantly increased during the last fiv…