Top 20 Beauty Instagram Influencers

Beauty attracts the eye but personality captures the heart. It seems that once beauty Instagram influencers interpreted this thought another way and turned it to their advantage. This is the case when skills and a human factor equally matter. Beauty and skincare bloggers are not just good at their craft, they are also interesting personalities to follow.

Thousands of people keep an eye on their makeup arts on social media, repeat their experiments, buy the cosmetic products they recommend, rejoice at their success, and support when something goes wrong. In their turn, authority beauty influencers become the brand ambassadors of top cosmetic companies, launch their own brands, and make a killing.

Beauty bloggers on Instagram are stars of the new age. They don’t just teach how to put on highlighter correctly and choose a red lipstick, they show a new vision of beauty standards and inspire to be beautiful inside and out.

Let’s get acquainted with top beauty social media stars that have an extraordinary knack for beauty and makeup as well as can boast of a huge influence and social media.

List of the most popular beauty bloggers on Instagram

Here is our list of the most famous Instagram beauty gurus for you to follow, and keep an eye on makeup trends and hot beauty novelties.

Huda Kattan

Huda Kattan ranks first in this list for a reason. She is the most popular beauty blogger on Instagram and one of the most famous women in this niche.

Huda is an Iraqi-American makeup artist and entrepreneur. She is the founder of the cosmetics line Huda Beauty that has been successfully blooming since 2013. In 2019, this amazing woman got the title of “Woman of the Year” given by Vogue.

“For me, makeup has always been so much more than a way to look more beautiful, it’s completely transforming: it affects my mood, my confidence, and the way I feel”, says Huda.

James Charles

Extraordinary, eccentric, prominent – this is all about James Charles. He is a self-taught makeup artist that amazes with his original approach and bold ideas.

Occasionally, James becomes the epicenter of scandals. Nevertheless, his talent and skills are admired by millions of people who are his devoted fans no matter what. James is the first male to become the Cover Girl cosmetics ambassador as well as he can boast of numerous collaborations with top world-known brands.

James shares his beauty content on YouTube, Instagram, and TikTok. He also has his own brand of apparel.

Nikkie de Jager

Nikkie de Jager or NikkieTutorials is also one of the top beauty influencers. She shares beauty tips and tricks, shoots beauty tutorials, and entertaining videos for YouTube, Instagram, and TikTok. The Queen of Glow’s style in makeup can be easily found out from a thousand: always strongly marked eyes and lips and glow on the cheeks.

Her video “The Power of Makeup” brought her popularity. It went viral and inspired many people to show how their faces look without and with makeup.

She increased her audience in January 2020 when confessed that she is transgender. At present, Nikkie is not just a recognized beauty blogger but also an advocate for the LGBTQ community.

Jeffree Star

Jack of all trades or Jeffree of all trades. Jeffree Star is a make-up artist, singer, blogger, stylist, model, and DJ.

At a very early age, he was carried away by experiments with the contents of his mother’s cosmetic bag. This laid the foundations of his future career and professional path.

At present, he has a huge fan base, numerous collaborations with celebrities, and his own line of cosmetics Jeffree Star Cosmetics.

The popularity of this makeup artist continues to grow rapidly and this is not surprising. Jeffree Star is bright, distinctive, and sensational.

Naomi Giannopoulos

Naomi Giannopoulos or known by the nickname @vegas_nay is a professional makeup artist and a beauty opinion leader. She started her career by doing makeup at weddings and assisting at various photoshoots.

With a background in arts and fashion, she started working for a fashion house. She honed her skills there, gaining experience from the top makeup artists, designers, photographers.

Later, Naomi got a chance to study at the Polimoda Fashion School where she was trained by Roberto Cavalli’s design team.

At present, she has her line of products, in the main, world-famous faux lashes. Besides Instagram, Vegas Nay is popular with her beauty tutorials on YouTube.

Jaclyn Hill

Jaclyn Hill is a professional makeup artist and a person behind one of the top makeup blogs on Instagram and Youtube. In 2011, she created a YouTube channel that became famous thanks to celebrity makeup tutorials by Jaclyn. During her career in the beauty world, she managed to make several joint launches with renowned cosmetic companies such as Becca, Sigma, Morphe.

In 2019, she launched her brand Jaclyn Cosmetics. She started with 20 nude shades of So Rich Lipstick that were accused of poor quality and bad composition. Nevertheless, her brand is growing and developing at the moment, attracting more and more lovers of bright and expressive colours on the face.

Amra Olević Reyes

Beauty blogger and makeup artist from Montenegro Amra Olević is a prominent personality in the beauty niche. They say she has become popular because of her incredible resemblance to Kim Kardashian.

Amra often gets inspired by Kim’s outfits. Meanwhile, she doesn’t lose her identity. Amra is a talented makeup artist and really captivates the audience with her work.
She launched her own line of eyebrow care products and a palette of designer shadows.

Carli Bybel

Charming lady, extremely popular YouTuber and one of the world-famous fashion and beauty opinion leaders on Instagram. Welcome Carli Bybel from the USA. Brightly painting her eyes and highlighting her lips, she looks like a lovely doll. Carli discovered her passion for makeup being a teenager. Her first customers were cheerleaders who she was charging 25$ per makeup.

At present, her name is known all over the world as one of the top beauty gurus and modern fashionistas. Here is Carli’s blog if you want to know more.

Desi Perkins

Known for a refined sense of style, Desi Perkins has long been on the social media leaderboard as a beauty blogger. She is a makeup artist with many years of experience who can boast of her own beauty tips and tricks. The two most-watched videos on her YouTube channel is an eyebrow tutorial and how to overline lips to look like Kylie Jenner.

Basically, Desi Perkins makes videos to show how to simplify the makeup process and tell the truth about cosmetics both on YouTube and Instagram.

In 2020, she launched her brand of sunglasses – Dezi. “Desi Perkins built the brand to reflect her personal and professional experiences”, written on the brand’s website.

Manny Gutierrez

Manny Mua or Manny Gutierrez is a self-taught makeup artist, famous YouTube and Instagram beauty blogger. Manny describes himself as a daddy body with a mommy face. He’s authentic, unusual, and gifted. His bold approach and going beyond the line made him a sensation. Manny became the first male ambassador of the Maybelline brand. In 2018, he was included in Forbes’ annual 30 to 30 list in the Art and Style category.

Manny Gutierrez is also the founder of the Lunar Beauty brand that “embodies Manny’s love for whimsical beauty with products that are out-of-this-world beautiful”.

Shayla Mitchell

Shayla Mitchell, known by the nickname @makeupshayla is an Instagram and YouTube star. She is famous for her flawless makeup looks, stunning selfies, and beauty secrets she reveals on her social media channels. Shayla almost always mentions all cosmetic brands she uses for doing makeup, listing them in Instagram captions.

Her most prominent collaborations were with Maybelline New York and ColorPop.

Charlotte Tilbury

It would be no exaggeration to call Charlotte Tilbury a legendary makeup artist. With more than 20 years in the industry, she managed to spruce up iconic faces from the world of fashion and cinematography. Charlotte studied at the Glauca Rossi School of Make-Up and then assisted Mary Greenwell, Princess Diana’s makeup artist. It has more than 100 covers of VOGUE to her credit as well as collaborations with outstanding brands such as Helena Rubinstein, Tom Ford, etc.

Charlotte is the founder and chief creative officer of makeup and skincare brand Charlotte Tilbury.

Kandee Johnson

Kandee Johnson is a beauty and fashion influencer with a massive audience on Instagram and YouTube. Along with beauty hacks and makeup tutorials, she brings a pinch of positivity into people’s lives, adding jokes and funny statements to her Instagram page.

She gained fame thanks to her makeup transformation videos. One of the top ones is the makeup of a classic Barbie doll.


KathleenLights is an American beauty and makeup influencer. On YouTube and Instagram, she conveys the idea that makeup can be affordable sharing tutorials, hauls, unpackings. Kathleen has in her arsenal collaborations with such brands as ColourPop, MakeUp Geek, Morphe Brushes, OFRA Cosmetics. She managed to create lipsticks, eyeshadow palettes, highlighters, eyeliners. One of her signature looks is dewy skin.

At present, Kathleen owns two brands Lights Lacquer and Lights Label.

Samantha Ravndahl

The makeup artist, lifestyle and beauty Influencer, podcaster, and dog enthusiast is Samantha Ravndahl from Canada. She started as a boutique makeup artist and progressed to an outstanding social media influencer. She was fired from the boutique and this pushed her to create a blog and grow as a professional. Samantha shares beauty tutorials, gives pieces of advice on cosmetic products as well as advocates self-love and self-confidence.

“Be comfortable showcasing what you believe to be beautiful. You will never please everyone, so the best thing you can do is please yourself”, says Samantha.

Michelle Phan

Michelle Phan is a Vietnamese-American beauty influencer that is quite recognizable in the industry. She was one of the earliest and, therefore, one of the most successful YouTube beauty gurus. Michelle became famous for her tutorials, beauty finds and experiments, skincare tips. “Makeup is supposed to be a means for exploring different sides of oneself and transforming into something or someone new”, told Michelle once.

In 2010, she became the official video make-up artist for Lancôme as well as in 2013 launched a new cosmetic line with L’Oreal called EM Cosmetics. The launch failed but later Michelle bought the rights to the EM brand and relaunched it in a new format.

Michelle Phan is the founder of Ipsy – the cosmetic sample subscription service.

Patrick Ta

Patrick Ta is a stellar makeup artist who works with such celebrities as Megan Fox, Kaia Gerber, Adriana Lima, Taylor Hill, Hadid sisters, and others. He started as a makeup artist for MAC Cosmetics and later began making experiments and showcased them on Instagram. A famous top-model Joan Smalls messaged him on Instagram and asked to do her makeup. This is how it all began.

The effect of glowy skin as if after Instagram filters is a trademark of Hollywood makeup artist Patrick Ta. He is the master of strategically placed radiant accents.

Besides a brilliant career as a makeup artist, Patrick Ta is also the founder of the @patricktabeauty brand.

Marianna Hewitt

Marianna Hewitt is one of the popular beauty bloggers and makeup influencers on Instagram and YouTube. She shares her beauty secrets, favorite products, and techniques, shoots how-to video tutorials, and lots more.

Marianna calls herself an educated consumer and make-up junkie at heart who can’t but inspire fans to lead a beautiful life inside and out. She has her own blog as well as a skincare brand Summer Fridays.

Christen Dominique

The path of Christen Dominique as a beauty blogger started in 2009 when she uploaded her first makeup video on YouTube. Before, she was freelancing as a makeup artist at weddings, photoshoots, and other local events.

To date, Christen has managed to work with L’Oreal, Sephora, Urban Decay. She is also the CEO and Creative Director of her makeup brand, Dominique Cosmetics.


Nikki Wolff is a beauty expert, Dior celebrity makeup artist, and beauty columnist for Glamour UK. Since 2004, Nikky’s work has managed to appear in such magazines as Vogue, Elle, Marie Claire, Esquire, Harper’s Bazaar, etc. She can boast of collaborations with various celebrities: Tom Jones, Mick Hucknall, Tony Bennett, Amanda Holden, Lily Cole, and others.

She leads one of the top makeup blogs – Nikki_Makeup, and also elaborated four designs of eyelashes with Sweed Lashes.

“When it comes to creating makeup looks, it doesn’t matter what eye look I choose – the drama often comes from the lashes”, says Nikki.


Here is our line-up for the top 20 beauty opinion leaders on Instagram. Each of them has his own distinctive features, unique approaches, outstanding collaborations. They are all different but the main thing that unites them all is a passion for makeup. A strong passion to add a little more beauty and charm to this world every day.

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