According to Forbes, influencer marketing is growing faster than digital advertising. As proof, they cite Nike’s $500 million influencer marketing success in 2016 when the famous brand partnered with Cristiano Ronaldo.
It’s clear that there’s a lot of money to be made with influencer marketing. However, it isn’t the only benefit of an influencer marketing campaign. Let’s look at some other lesser-known benefits of influencer strategy and marketing.
Whether you’re a small startup or a giant global corporation, there are many reasons to leverage the power of influencer marketing. Here are nine awesome influencer marketing benefits:
Unlike traditional digital ads, influencer marketing is a form of social media marketing that cuts through the noise.
Web Tribunal reports that the average person sees between 4,000 and 10,000 ads daily. It’s no secret that social media users have become blind to online advertising.
Even if people were interested in your product, excessive advertising that bombards them daily turns people away from your brand. People are also turning to ad-blockers to reduce the adverts they see every day.
Influencer marketing bypasses all of this. When a famous influencer mentions your brand on their social media platforms or reviews a product, their viewers are likely to pay attention and remember it. The mention or review also doesn’t come across as spam or an advert.
With ad blockers, increased privacy concerns, and popular browsers preventing the tracking of cookies, it’s becoming ever more challenging to target your audience.
Luckily, influencer marketing can help your business target its desired audience. Finding relevant influencers is key (see: How to Find Top Instagram Influencers in Your Niche).
For instance, if you manage a cosmetics brand, you could partner with a fashion influencer. Chances are good that people interested in fashion and cosmetics are already following this person.
When your influencer mentions your brand, you get access to a bottom-of-the-funnel, ready-to-convert audience. This takes the guesswork out of finding your audience and ensures an audience you can convert into sales quickly.
Building trust is essential to your business’s success. However, it takes years for a brand to establish itself and build sufficient trust with its audience.
Instead of waiting years and spending thousands on building that trust, you should consider influencer marketing.
People will only ever follow influencers they trust. When that trusted influencer endorses your brand, their followers automatically trust it.
This effect is known as the halo effect. When influencers say positive things about your brand, their followers automatically view your brand in a positive light.
Influencer marketing is accessible to any business, regardless of size and age. Your business can partner with an influencer today and leverage their influence to gain new followers, increase sales, or improve your brand reputation.
You won’t need to go through ad and digital marketing agencies, further saving costs.
If you don’t know how to find the perfect influencer, trendHERO can help! Our influencer marketing and outreach platform helps you find influencers in your niche with legitimate followings that you can reach out to and work with.
If your business wants to set the trend and increase brand awareness, partnering with an influencer is perfect.
The right influencer can create a trend which quickly spreads through their audience. Their audience will take this trend further, and it’ll soon snowball. This is an excellent choice for any business looking to become an industry leader.
Like building trust, becoming an industry leader can be a long and expensive process. When you align with an influencer, your business can skip the wait and save valuable resources.
Providing value to your target audience is crucial if you want to grow your brand.
Value is also essential to your inbound marketing. Your SEO and inbound marketing improve when your content provides solutions, educates, and inspires your audience.
Instead of spending days formulating a content marketing strategy, you can partner with the right influencer to create content that provides value to your audience.
For instance, if you’ve got the latest range of vacuum cleaners, an influencer can tell their followers how your vacuum cleaner works. They could also tell their audience how your product has improved their life.
This value is essential to your success in a modern, digital world.
Content marketing can be a daunting task. Not only do you need to research new content, but you must also create it, distribute it, and maintain it.
Creating a content strategy that aligns with your business goals can take days, and it’ll only be days before you see any improvement in your ROI.
Influencers are professional content creators. They’re capable of quickly churning out quality content that aligns with your business goals. Their audience follows them constantly and is always ready to consume new content.
When you work with a social media influencer, you essentially subcontract content creation to a professional that deals with it daily. Your business saves time, money, and resources while gaining access to new content types you couldn’t create in-house.
Working with an influencer can have long-term benefits. Your chosen influencer can, over time, become a permanent brand ambassador.
A brand ambassador is an individual that consistently features and mentions your products and services to build brand awareness and loyalty and improve sales.
Influencer marketing can also be beneficial for your long-term content goals. It’s a fact that online content doesn’t stay “fresh” for very long. However, social media posts are always fresh, exciting, and engaging.
Your influencer can regularly keep their audience aware of your brand and its products or services. As you create more content over time, this influence grows and becomes more powerful.
This long-term partnership is much better than regular content creation strategies, digital advertising, and other forms of outreach.
A recent LinkedIn study found that for every $1 a company spends on influencer marketing, they can expect a return of $6.50. That’s a return on investment of 650%. Few marketing strategies are as effective as influencer marketing.
The same study found that influencer marketing is the fastest-growing online customer acquisition channel.
A fantastic ROI, more followers, and faster content creation are all reasons why you should focus on developing your influencer marketing strategy.
Influencer marketing has many excellent benefits. Suppose you want near-instant access to a ready-to-buy audience, outstanding ROI, and improved content creation. In that case, you must partner up with an influencer.
Finding the best influencer, whether a family Instagram influencer or mental health influencer, can be daunting.
Luckily, you don’t have to struggle to find the perfect influencer to partner with your business. Join trendHERO today, and let our platform match you with an experienced influencer. You’ll quickly reap the benefits of influencer marketing.