Fashion is fleeting, but style remains forever. Those people who understood this in time became fashion influencers and are still riding high in this industry.
Some of them started their professional paths as models when others began with writing blogs filled with pictures of their outfits. The roads to fame were different. However, the final point is the same for all of them – they continue to influence fashion trends, minds, and styles.
It’s no exaggeration: fashion became their profession within and out of social media. Who are those icons of style? Let’s get acquainted with top fashion Instagram influencers who got the title of the trendsetters and are dictating the rules in vogue at present.
List of the most influential fashion bloggers on Instagram in 2020
Chiara Ferragni is one of the most popular fashion bloggers and style influencers from Italy. She became famous for her written blog where she shared illustrative examples of her outfits. At the moment, Chiara is not just a blogger, but also a fashion designer and businesswoman. In 2013, she launched her personal brand Chiara Ferragni Collection that has a lot of fans. Chiara’s face graced the covers of major glossy magazines, as well as Forbes included her in the list of the most influential people who achieved success under the age of 30.
Brazilian beauty, fashion influencer, ambassador of @epilepsyfdn, and founder of @elaluz & @camilacoelhocollection, Camila Coelho, based in Los Angeles, is an acknowledged fashion icon. With nearly nine million Instagram followers and almost 2 million subscribers on her English YouTube channel, Camila has a noticeable impact on contemporary style. She collaborated with such recognized fashion houses as Dior, Tory Burch, and others. In addition, Camila attended the Met Gala and impressed everyone with her style. Find more about this amazing woman in her blog where she also covers beauty, wellness, and travel topics.
Aimee Song started her blog in 2008 and since then has progressed to a New York Times bestselling author of two books “Capture Your Style” and “World of Style”, founder of the @Songofstyle brand as well as one of the Forbes 30 under 30. Based in LA, Aimee has been managing her personal brand on multiple channels such as Instagram, YouTube, and her own blog. Her background is in interior design, therefore, this will become a pleasant delight to contemplate in her blog.
Caroline Daur is a fashion influencer and model from Germany. At the age of 19, she started writing for her blog and with time it became one of the most popular blogs in Germany. Her portfolio is filled with participation in the Dolce & Gabbana show, Dior campaign, the launch of her own MAC lipstick, and a denim jacket for Levi’s. Caroline made thousands of people fall in love with her style. She is admired and inspired within and beyond Instagram.
This girl has also launched a 3-month fitness program @daurpower to help women achieve results in sculpturing bodies.
This is a nice-looking girl from Russia that is based in NYC. Mary is a fashion influencer and YouTuber and can boast of collaborations with such brands as Hugo Boss, Giorgio Armani Beauty, Max & Co., Tommy Hilfiger, etc. She is a guest of honour of Paris, Milan, and NY Fashion Weeks and other vogue events. Mary shares her outfits as well as gives beauty tips on Instagram and YouTube, thus, inspiring people to cultivate their styles.
Pernille Teisbaek is a fashion influencer, stylist, and creative director from Copenhagen. In 2012, Pernille created her blog and shortly after became a fashion expert and stylist on television. She continues appearing in the collections of the best street style images from Fashion Weeks. Pernille describes her style as classic and playful. She adores complementing her outfits with accessories to add more personality and humor to them.
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Sometimes it’s the parts of a flower you think are least important that are really the most beautiful. Current obsession is gardens, filled with bright and beautiful flowers. I am imagining ones filled with color like the flowers on my dress. It would be easy to focus only on the blooms but today I’m wearing a perfume called “Stem”. It’s fresh, and unexpectedly romantic. It “captures the crisp cut stems of green hyacinth and dewy muguet.” I love it more than the bottles filled with floral bouquets that it sits next to it on my shelf. What are you seeing in a different way than before these days? #wearnothingnew #oldasfuk #transitiontimes
Known as Accidental Icon, Lyn Slater is an unquestionable fashion icon. She is likely to be the most stylish professor of sociology ever. This woman strikes with a huge number of eccentric outfits. Her style can be summed up in three words – monochrome, avant-garde, and futuristic. Lyn has already conquered hundreds of hearts on Instagram and is not going to stop.
Sabina Socol is a Romanian-born and French-bred fashion influencer. She started her career in fashion as a social editor for L’Officiel magazine in Paris. Later, she decided to carve her own path through blogging and modeling. She is an admirer of vintage, therefore, a lot of her outfits are made with such a vibe.
Sabina had a chance to partner with prominent beauty and fashion brands such as Lancôme, Louis Vuitton. Her account on Instagram is filled with outfits à la française and feminine style.
Jessica Wang is a China-born and NYC-made fashion influencer that has an unrivaled sense of style. She shares her vision and outfits on Instagram as well as on her website. Jessica harmoniously combines fashion trends with her personal taste. In addition, she is not an adherent of one particular style. She expertly experiments with different items to complete looks and get something extraordinary as a result. Her approach to style is often perceived as daring and audacious. It resonates with a lot of people and helped her to gather a huge fanbase on Instagram.
Julie is a fashion influencer born in Mexico but living in LA at present. She graduated from the Fashion Institute of Design and Merchandising and worked as a stylist, makeup artist, and shopper. Julie started her blog in 2000 where she continues to share outfits, collaborations with famous brands, and lifestyle.
The main feature of her outfits is that these are the most ordinary looks but they are thought out to the smallest detail. Julie has created a line of clothes in collaboration with Australian brand Billabong. Have a look at these super cool outfits!
Jeanne is a model and fashion influencer from Paris. In addition, she is a founder of the fashion brand «Rouje», an actress and author. In 2019, Jeanne opened the first flagship store in Paris and the restaurant «Chez Jeanne».
Parisian lifestyle and stylish but laid-back outfits have been fascinating people from all around the world who became Jeanne’s fanbase. This lady has an inspiring list of achievements: numerous collaborations with renowned brands such as Gucci, Isabel Marant, Costume National, Roger Vivier as well as she became one of « 30 under 30» of Forbes Magazine.
Jeanne appreciates lightness, comfort, and laconicism in her outfits as une vraie française.
Claire Rose Cliteur
Claire is a famous fashionista from Amsterdam based in NYC. It seems that there is nothing special in her outfits at first glance. However, more than 500K people follow her on Instagram and admire her style. No matter whether it is a sports outfit or an elegant dress with a floral print, people adore all of them.
Leonie Hanne is one of the top female fashion bloggers from Germany. Her blogging path began in 2014 when Leonie and her boyfriend left their jobs in large-scale companies and devoted themselves to Ohh Couture. Ohh Couture quickly became one of the most popular blogs in Germany, and thanks to her Instagram, Leonie gained fans all over the world. She adores explosive colors, catchy details and is not afraid of experiments with her outfits. Although the girl has a lot of designer clothes, she often stylizes items from the mass market as well.
Petra Mackova or more known as Pepa Mack is a clothing influencer based in Sydney. She is an adherent of minimalism and redefines streetwear with her own approach. Her outfits are a combination of sneakers, jeans, trench coats, T-shirts, and jackets. Petra’s simple but sleek style fascinates thousands of people who can’t but imitate it.
Adam Gallagher is a founder of the very popular blog I Am Galla, where he shows off impressive pics of his outfits and shares posts about menswear, travel, and lifestyle. Adam is from NYC but is living in LA at the moment.
On Adam’s website, his attitude to style is described the following way: “Gallagher stands out due to his exceptional ability to blend his native California aesthetic with a sharp New York approach to fashion.” So true that there is even nothing to add.
Olivia Palermo is one of the most prominent trendsetters in the fashion industry. She was born and raised in NYC. Since childhood, Olivia has been a part of high life. She studied in NYC and Paris. At the age of 22, she became the main character of the fashion show MTV «The City», and after that her career went into overdrive. Designers started to offer her collaborations, and Olivia’s impeccable outfits began to be discussed by fashion critics and bloggers. At present, she is a famous influencer, entrepreneur, and couturier.
She does not set trends but follows the already established ones. However, she does it with a special charm and always adds a personal touch.
This is an It-girl from Versailles, based in London. Some time ago she wrote for NET-A-PORTER and Matchesfashion.com. At present, Camille is a podcaster, designer, fashion influencer, consultant.
She can boast of collaborations with brands such as H&M, Chloe, Zalando, etc. Camille’s style is the balance of English extravagance and French lightness. In addition, she stands for ethical fashion. “For every new piece that I put in my wardrobe, I say goodbye to another, older one” – says Camille.
Noha Nabil is one of the most followed fashion bloggers from Kuwait. She is a YouTuber, social media influencer, proud mom, journalist, poet, business lady, and lots more. Noha adores bright colours in her outfits as well as complement them with cool accessories. She also likes luxe bags, therefore you can see a lot of them for every taste in her Instagram account. This woman has in her arsenal collaborations with Fendi, Armani, Versace, Givenchy, Swarovski, etc. In 2017, she was ranked fifth in the list of “The Top 10 Most Influential Arab Women in Social Media” by Forbes.
Blair Eadie is an admirer of vivid and noticeable outfits. She adds more color to the world with her looks and makes it a little brighter. Blair started her career in the fashion industry as a merchandiser at GAP while developing her own blog. Soon it became one of the most viewed resources, and she got the status of “mega-influencer” in the fashion environment! Blair describes her style as quirky, feminine, and colorful. She skillfully combines elegance with a sophisticated approach, adding some surprise. Her expression is mesmerizing.
Fashion influencer, couturier, founder of the fashion blog and brand WeWoreWhat, entrepreneur. This is all about Danielle Bernstein from the USA. Danielle is a graduate of the Fashion Institute of Technology (FIT) and has been carving her career for many years. There are a lot of collaborations with global and local brands in Danielle’s portfolio. She has gathered a huge fanbase of people who admire her NYC-inspired street style outfits on Instagram and beyond.
These people were not afraid to follow their passion and build a career in the fashion industry. At present, they attend grand events, give interviews, shoot in campaigns, and inspire others to express themselves through clothes. No matter whether you are looking for a perfect match for your influencer marketing campaign or just for boosting your style, every person from our TOP list is definitely worth your attention.