15 Best Free Instagram Analytics Tools to Use in 2023 (Updated)

There’s no denying that strong intuition, experience, and lots of enthusiasm help a lot when it comes to growth on Instagram. However, you won’t get too far on those things alone today. If you want your Instagram presence to grow, you need proper analytics. And in case you are on a tight budget, free Instagram analytics tools are what you need.

Today, Instagram analytics are available both on the platform itself and on a large number of off-platform services. Let’s talk about them.

What are Instagram analytics tools?

An Instagram profile holds lots of metrics. These metrics can tell you how effective your promotion strategy or marketing campaign is. Analytics tools help track these metrics. Normally, there’s a number of decisions analytics tools help you make:

• what to post;
• when to post;
• who to advertise with;
• which brands to promote;
• which promotions give you better results;
• where you can buy ads at the best price.

Analytics tools are handy both for experienced Instagrammers and newbies. And while you can absolutely do without them, they save you a great deal of time and effort.

TOP 15 Instagram analytic tools

1. trendHERO

trendHERO is an all-in-one influencer marketing platform with in-depth Instagram analytics, advanced influencers discovery and outreach. It shows that Instagram metrics are more than just a few numbers. Thanks to trendHERO, you can analyze your profile statistics in so much detail no important changes can go under your radar.

trendHERO is a paid service but you can use some of its features for free:

• check Engagement rate and followers growth
• analyze 1 Instagram profile with up to 10k followers.
• track 1 account to get a daily statistics about your or competitors results.

You don’t need to connect your account to use it.

So you’ll get all the metrics you need to make an informed decision. This also lets you get a pretty good idea of what the platform is about and how can you use it to grow your audience.

Available analytics

A complete free Instagram profile analysis includes such information as:

1. Account quality score.
2. Engagement rate.
3. Audience analytics (followers vs likers):
   • reachability, authenticity, average likes;
   • location (country/city);
   • gender;
   • type;
   • interests.
4. Follower growth.
5. Post frequency and distribution of likes.
6. Comments analytics.
7. Top mentions.

A complete free Instagram tracker includes such information as:

1. Overall and daily followers growth
2. Best time for posting
3. Mention impacts on the follower growth
4. Ad efficiency
5. Top posts and hashtags

1. Engagement Rate Calculator.
2. Instagram Follower Count History Tool

So you can use trendHERO free subscription to get daily dose of Instagram analytics + check other accounts growth and ER free of charge.

2. Instagram Insights

This is Instagram’s own analytics tool that allows you to track your metrics without leaving the platform or resorting to manual calculations. The feature is available free of charge for those who switched to a Professional account.

Available analytics

Instagram tracks the following metrics:

1. General profile statistics:
   • impressions;
   • reach;
   • views;
   • clicks on the link in bio.
2. Content you shared:
   • impressions;
   • reach;
   • engagement;
   • likes;
   • comments;
   • saves.
3. Audience statistics:
   • gender;
   • age;
   • engagement.

The information offered by Instagram Insights is pretty basic. More often than not it’s insufficient for in-depth reporting. For example, it doesn’t let you see your profile growth dynamics. That’s why it often makes sense to use a third-party analytics tool.

3. Iconosquare

Iconosquare is an extremely useful tool that offers management and scheduling features. It works for both small and large businesses, as well as agencies. And of course, it also offers a powerful Instagram analytics tool.

Available analytics

1. Instagram profile analysis:
   • follower growth;
   • engagement rate per post;
   • reach;
   • impressions;
   • regular vs promotions comparison;
   • content categorization.
2. Stories analytics:
   • reach;
   • impressions;
   • completion rate;
   • Best times to post.
3. Engagement insights.

Iconosquare offers a two-week free trial so you can try all the features and decide if it works for you. Apart from that, there is a number of free features to use, such as Instagram Audit.

4. Keyhole

Keyhole is a comprehensive solution for businesses that want to get ahead in terms of social media and influencer marketing. The service offers in-depth analytics tools for influencer, competitor, and hashtag analysis. The service offers a 7-day free trial.

Available analytics:

1. Influencer analytics:
   • influencer discovery;
   • profile vetting and comparison;
   • ROI tracking;
   • profile insights.
2. Profile and competitor analysis:
   • account metric measurement;
   • optimization recommendations;
   • comparative analysis;
   • audience demographics.
3. Hashtag analytics:
   • hashtag reports;
   • tracking.

5. HypeAuditor

HypeAuditor is a powerful influencer marketing platform that offers about every solution you might need as a brand. There’s a vast database of a few million Instagram profiles, marketing campaign management tools, and of course detailed analytics. There’s no free trial but the service actually offers a free plan with no time limit (although the number of available features is limited).

Available analytics

1. Audience analytics:
   • audience quality;
   • type;
   • demographics;
   • fraud detection;
   • engagement analysis.

6. Phlanx

Phlanx is a social media marketing solution for businesses. It offers a creator database, a campaign management tool, and some very useful analytics tools. One such tool is the Instagram engagement calculator. It’s completely free and allows checking any IG profile to discover their engagement rate and average interactions per post. Apart from that, Phlanx offers a 30-day free trial plan which seems quite generous.

Available analytics

1. 1. Influencer auditor (a detailed Instagram profile report).
   2. Instagram engagement calculator:
      • follower count;
      • ER;
      • average interactions per post.
   3. Competitor tracker:
      • engagement rate comparison.

7. Falcon

Falcon offers way more than just analytics. It’s a big platform that provides marketers with multiple solutions, from social media management to content planning. Like so many similar platforms, the service isn’t free of charge but you can sign up for a two-week free trial to sample all the great features.

Available analytics

When it comes to metric analytics, Falcon offers a great deal of information. There are dozens of post metrics and hundreds of extra profile stats.

1. Instagram profile analytics:
   • impressions;
   • reach;
   • engagement;
   • audience demographics;
   • video views.
2. Channel and post level metrics.
3. Team performance tracking.

8. Sprout Social

Sprout Social offers a large number of social media marketing services to businesses of all sizes and agencies. Everything that’s about social media listening, content management, engagement, and of course analytics is here at your fingertips. The service deals with all the biggest social media platforms including Instagram. For those who want to grow their presence on the platform, Sprout social offers scheduling, hashtag tracking, and reporting tools.

Available analytics

You can use the service to get reports on the most important metrics of separate Instagram profiles and entire teams:

• Story statistics;
• post statistics;
• follower growth;
• hashtag tracking;
• competitor tracking;
• engagement tracking;
• top posts.

Sprout Social is a paid service but unlike many other similar services, it offers a rather generous 30-day free trial.

9. Vaizle

Vaizle is a comprehensive marketing analytics platform designed to streamline data-driven decision-making for businesses.

It offers a suite of tools that provide insights into social media analytics, performance marketing, and competitive analytics. The platform enables users to import their marketing data from various sources into a single location, such as Google Sheets, with just a few clicks. Vaizle also offers features for team management, quick insights, and report generation. It’s designed to improve productivity and efficiency by reducing the time spent on data analysis, thus enabling faster and smarter decisions.

The platform also provides free analysis tools for various social media platforms like Facebook, Instagram, LinkedIn, and YouTube.

10. Pixlee

Pixlee is a platform that offers solutions for e-commerce and social media marketing. Thanks to Pixlee, you can manage your content strategies and find the right influencers to promote your brand. Of course, Instagram analytics take an important part in this process. And the good news Pixlee lets you analyze your Instagram profile performance for free.

Available analytics

Pixlee lets you track the key Instagram metrics daily and for a certain period of time:

1. Follower count.
2. Number of publications.
3. Engagements and engagement rate.
4. Impressions.
5. Number of clicks on the link in bio.
6. Reach.

11. Crowdfire

Crowdfire is a social media marketing tool that helps brands and creators boost their social media growth. The service works with multiple social media platforms including Instagram, Facebook, and Twitter. One of the best things about it is that you can use it for free. Crowdfire’s free subscription plan gives you access to a limited number of analytics features. For example, you can only view statistics for a previous day.

Available analytics

1. Social analytics:
   • audience demographics;
   • engagement;
   • Instagram profile insights.
2. Advanced analytics:
   • detailed insights per post;
   • Report customization.
3. Post analytics.
4. Competitor analysis.

12. Union Metrics

Union Metrics is a multi-channel platform for social media analytics. The service works with Facebook, Twitter, and Instagram and offers in-depth analytics data on about every aspect of your social media presence. The great thing about it is that it offers free analytics tools designed for marketers.

Available analytics

1. Profile analysis.
   • audience demographics & analysis;
   • total number of posts;
   • best times to post;
   • top posts.
2. Hashtag tracking.
3. Marketing campaign performance analysis.
4. Competitor analysis.

13. SocialBook

SocialBook offers powerful software to analyze your social media presence, including that on Instagram. It also has a decent influencer database to help businesses and marketers spread the word about their brands and products. SocialBook isn’t free and it doesn’t even offer a free trial but you can view limited analytics on a basic plan.

Available Analytics

1. 1. Influencer profile analysis.
      • engagements (total and per post);
      • top posts (all-time top posts, best-performing posts in last three months, top sponsored posts);
      • brand mentions;
      • audience demographics;
      • top tags;
      • follower growth.
   2. Influencer research.
   3. Performance reporting.
   4. Competitor tracking.

14. Grin

Grin is a comprehensive influencer marketing platform that provides Instagram analytics tools, enabling brands to find, analyze, and manage their collaborations with influencers on the platform.

Advantages:

1. Influencer Discovery: Grin helps you find the right influencers for your brand by providing advanced search filters, such as niche, location, engagement rate, and more.
2. In-depth Analytics: Grin offers detailed analytics about influencers, including audience demographics, engagement rates, and past performance. This helps you make data-driven decisions about your influencer collaborations.
3. Campaign Management: The platform simplifies campaign management by allowing you to monitor the progress of your collaborations, track content performance, and measure the overall effectiveness of your influencer marketing efforts.
4. Relationship Building: Grin facilitates communication with influencers, making it easier to build and maintain long-lasting relationships.

Disadvantages:

1. Limited to Instagram: While Grin is an excellent tool for Instagram influencer marketing, it may not be the best option if you’re looking to target multiple social media platforms simultaneously.
2. Pricing Transparency: Grin does not provide pricing information on their website, which may make it challenging to compare costs with other tools without reaching out to their representatives.
3. Learning Curve: Some users may find the platform’s interface and features to have a learning curve, making it essential to invest time in mastering the tool to fully benefit from its capabilities.

In summary, Grin is a powerful Instagram analytics tool that offers various advantages, such as influencer discovery, in-depth analytics, campaign management, and relationship building. However, it has some disadvantages, including its limitation to Instagram, lack of transparent pricing, and potential learning curve for users.

15. Squarelovin

Squarelovin is another analytics tool entirely dedicated to Instagram. However, unlike lots of other analytics tools, you can use it for free. There’s a basic subscription plan that doesn’t require any payment but offers a limited number of features free of charge. Apart from that, there is a Premium analytics free trial plan available for 14 days.

Available analytics

1. 1. Profile insights:
      • full audience demographics.
   2. Engagement insights:
      • follower activity;
      • engagement rate;
      • hashtag tracking;
      • impressions;
      • reach.
   3. Stories analytics.
   4. Best times to post analytics.

One more platform for free Instagram analytics

There is one more option for marketers if you have access to the account. Use platforms for dashboards. This type of tools are used to visualize data from different sources. For example, to show on one screen your metrics from Google Analytics, CRM, and ESP. They don’t collect data but help you to create graphs you really need.

For example, Databox has a connector for Instagram. So you can get all the statistics from Instagram Insights and create a wonderful dashboard with your data.

Why we need to use Instagram analytics tools

Instagram analytics tools provide valuable insights and data that help marketers and small-to-medium business (SMB) owners optimize their social media marketing efforts. These tools offer several benefits that can enhance a brand’s Instagram presence, drive engagement, and increase conversions:

1. Understand your audience.
    Analytics tools provide detailed information about your followers, such as demographics, interests, and behaviors. This data helps you tailor your content and messaging to better resonate with your target audience, increasing engagement and conversion rates.
2. Track performance.
   Instagram analytics tools allow you to monitor the performance of your posts, stories, and advertisements. By tracking metrics such as likes, comments, shares, and click-through rates, you can identify which content is resonating with your audience and make data-driven decisions about your content strategy.
3. Optimize posting times.
   Analytics tools can help you determine the best times to post on Instagram based on when your audience is most active. By scheduling your content to go live during peak engagement hours, you can maximize your reach and increase the likelihood of your posts being seen by your target audience.
4. Monitor hashtag effectiveness.
    Instagram analytics tools can reveal which hashtags are driving the most engagement for your content. By identifying and utilizing the most effective hashtags, you can increase your content’s visibility and reach a wider audience.
5. Competitor analysis.
   Many analytics tools allow you to track your competitors’ Instagram accounts, providing insights into their content strategy, engagement rates, and audience growth. This information can help you identify areas where you can improve or differentiate your own strategy to stay ahead of the competition.
6. Influencer marketing.
   Instagram analytics tools can help you identify potential influencers in your niche, analyze their audience demographics, and track the performance of your collaborations. This enables you to make informed decisions about which influencers to partner with and optimize your influencer marketing strategy.
7. Measure ROI.
   By tracking the performance of your Instagram marketing efforts, you can determine the return on investment (ROI) of your campaigns. This information allows you to allocate your marketing budget more effectively and focus on strategies that yield the best results.

In conclusion, Instagram analytics tools play a crucial role in helping marketers and SMB owners make data-driven decisions, optimize their content strategy, and maximize their social media marketing efforts. By leveraging these tools, businesses can improve their Instagram presence, drive engagement, and ultimately, increase conversions.

How to choose the most suitable Instagram analytics tool

Despite a large number of Instagram analytics tools out there choosing the most suitable one might be tricky. The platform changes all the time and the focus shifts from certain metrics to others. This is why it’s likely that to have a full understanding of your Instagram profile performance, you’ll need to use more than one tool. Choose the set of tools that suit your goals best. Here are some factors you might want to take into account while you’re at it:

1. Price.

Unfortunately (or not), price is always one of the difference makers. Let’s face it; you’ll be hard-pressed to find an online tool that’s completely free. Many of them offer free trials, some let you sign up for free to use a (very) limited set of features. And that’s ok; competent analytics are worth paying for. The main thing is to make sure that the price of the tool you choose is appropriate to the set of features you are getting. Are they exactly what you want? Do they help you achieve your goals? If yes, it’s definitely worth it.

2. Features.

Some are interested in comprehensive profile analytics, others want to know about their promoted post performance, and still others are more focused on Stories and videos analytics. Before making your choice, you should make sure that your analytics tool will give you exactly what you need.

3. User-friendliness.

No one wants to spend hours just to figure out how this or that tool works. A good analytics service must be intuitive, easy to use, and easy on the eyes. It would be great if there’s an option to export your analytics data to your device.

Conclusion

The key to success on Instagram might seem quite simple. You just have to learn what your followers need and cater it to them on a regular basis. But while it sounds easy, it’s much more challenging in reality.

Analytics tools are what helps you make it easier and faster. They’ll give you a hint on how to correct your promotion strategy. They’ll show you how effective your content strategy is. They’ll help you analyze your competitors and choose the best channels for promotion and marketing. Finally, they’ll let you assess the effectiveness of your marketing campaigns.

Instagram Insights is probably the only entirely free analytics tool you can find online. And while it can be useful, you are likely to want to track more metrics than it offers. The tools listed above will let you see a bigger picture.