20 Best Influencer Marketing Companies 2021

More and more brands come to the conclusion that influencer marketing is an unsurpassed advertising approach that should not be neglected in the modern fast-moving world. Over 86% of marketers have included this approach into their strategies in 2019 and this number is constantly growing. Therefore, brands start looking for influencer marketing companies to get the best deals and the most efficient solutions. Where to start this search and what company to choose?

Look: it is better to start with the world’s leading influencer companies and this guide is here to help you.

How can influencer marketing companies help your brand grow

The popularity of influencer marketing companies has increased greatly in the last two years. Furthermore, the number of agencies offering marketing services has doubled too. The main reason for that is a big demand for such solutions since these companies assist with the brand growing in a variety of ways:

• Offering lots of different services (influencer and brand match research, storytelling, outreach, developing influencer marketing strategies, ongoing management, and reporting, campaign optimization;
• Saving time and money on promotional campaigns;
• Providing data-driven insights to measure ROI and success of the campaigns;
• Accessing the most targeted audience either globally or locally;
• Growing brand awareness, trust, and authority;
• Increasing conversions and generating leads.

TOP 20 Influencer marketing companies

Influencer marketing is on the rise having grown from 6.5 billion in 2019 to 13.8 billion US dollars for three years only. No wonder the number of companies offering these services has increased significantly too. Let’s find out more about the leading agencies, marketplaces, and platforms that assist brands with influencer marketing solutions.

trendHERO

Type: platform
Services:

• Possibility to search, discover, and check Instagram influencers and creators.
• Solutions of identifying fake followers;
• Analysis of the quality and growth of IG followers.

Link: https://trendhero.io/

trendHERO is an online platform with an 80+ million account database. It allows analyzing accounts according to over 90 metrics and identify fake followers if there are any. It is a great tool not only to find influencers by their niche, location, and interests but also to check them in a variety of ways for making the best choice for a brand. You can search for influencers applying different filters including follower number range, engagement rate, demographic, active accounts, and so on. Brands can use this tool to monitor ads and posts and get reports on their efficiency.

Hamster Garage

Type: agency
Services:

• Partner program managed.
• Channels management.

Link: https://www.hamstergarage.com/

Founded in 2019 Hamster Garage has become a popular agency with the world’s renowned clients. Located in Chicago, the USA, it has been trusted by such brands as Airbnb, Canva, Turo, Truebill, and others. The company offers partnership marketing serving only leading risk-taking brands. This cooperation allows the company to test new approaches and acquisition channels. The team of the company consists of marketing veterans and experienced consultants to guarantee the utmost customer satisfaction rate to all clients.

The Influencer Marketing Factory

Type: agency
Services:

• Setting KPIs;
• Identifying target audience and influencers;
• Contracting influencers;
• Content creation;
• Tracking results.

Link: https://theinfluencermarketingfactory.com/

Being a trusted influencer marketing agency the company works on campaigns characterized by effectiveness, authenticity, scalability, and orientation on ROI. The agency works with the most popular social media platforms including Youtube, Instagram, and TikTok. This is a full-service company with a team that includes campaign managers, digital marketing specialists, and media experts who contribute to every project’s success. The agency has offices in several US cities as well as in the UK, Italy, Netherlands, and Bulgaria.

Viral Nation

Type: agency
Services:

• Content creation;
• Performance marketing and media;
• Strategy development;
• Tracking and measurement.

Link: https://www.viralnation.com/

Brands looking for an award-winning IM agency should pay attention to Viral Nation founded in 2014. It is one of the fastest-growing full-service firms in the world that can boast some of the most viral and successful campaigns. They provide services that have proven ROI and are backed by analytics. Its database of influencers is one of the largest in the world and lots of prominent companies have become its clients including Aston Martin, ViewSonic, BudLight, and others. It also supports charities and welcomes creative people to its team.

Hire Influence

Type: agency
Services:

• Strategic content amplification;
• On-site brand promo and events;
• Paid media management solutions;
• Content, design, editing, and production.

Link: https://hireinfluence.com/

The highest level of influencer marketing is guaranteed by Hire Influence. This award-winning company has served the most respected brands since 2011 and offers a full range of IM services. The company partners up with clients to deliver fully managed, innovative, human-to-human influencer marketing campaigns. Every campaign is designed personally for a brand and the company provides best-in-class performance reporting in addition to innovative and unique strategies. The company is featured in many popular editions and is trusted by the world’s leading companies.

August United

Type: agency
Services:

• Forwarding into the areas where brand audience lies;
• A full range of influencer marketing services;
• Network development;
• Content creation;
• Experiential marketing.

Link: https://www.augustunited.com/

August United is an influencer marketing partner every brand wishes to have. It offers a full range of services to clients and delivers campaigns that inspire them to take an action. There are all the sharpest tools, an extensive influencer network, and evolving custom technology. The team has completed over 1,200 successful campaigns.

MediaKix

Type: agency
Services:

• Development of creative advertising strategies;
• Launch of the data-driven campaigns that work;
• Scaling campaigns for bigger ROI;
• Influencer gifting;
• Commercial production with influencers;
• Paid social and media amplification.

Link: https://mediakix.com/

All the range of marketing services is also offered by MediaKix. This is an industry leader that works with world-class brands and influencers to produce impactful social media campaigns. The team working in the company is characterized by award-winning creativity while services are offered at quite competitive rates. The company has been in the market for over 8 years and all the strategies are built to achieve the highest return on investment for clients.

inBeat Agency

Type: agency
Services:

• Content creation;
• contacting Instagram and Tik-Tok influencers;
• Paid advertising.

Link: https://inbeat.agency/

Operating since 2018 inBeat Agency focuses on micro-influencers across TikTok, Instagram, and Youtube. It helps to build awareness, drive sales, and create content with the help of over 16k micro-influencers. Its main feature is a creative angle applied to every campaign, so it is not surprising there have been over 1,000 brand collaborations already. It suggests better ROAs and lower CPAs across different locations all around the USA.

IMA

Type: agency
Services:

• Influencer search;
• Contracting and compliance;
• Quality assurance;
• Reporting and analytics;
• On-site event management, etc.

Link: https://imagency.com/

Another leading agency with headquarters in Amsterdam and New York is IMAgency. It develops and executes creative influencer marketing strategies to amplify any brand story at scale and reach millions of people. The agency operates all around the globe and helps brands engage with and activate their target audiences worldwide through strategic and creative influencer marketing campaigns. Its range of channels is one of the most extensive ones including not only IG, FB, Youtube, Twitter, TikTok, LinkedIn, but also Snapchat, Pinterest, Twitch, Vkontakte, and many others.

Storyboard

Type: agency
Services:

• Research, analysis, operations, tooling, and measurement;
• Development of storytelling strategies;
• Incubating talents and consulting about them.

Link: https://www.storyboard-agency.com/

StoryBoard Agency is one of the oldest ones established back in 2013. It validates influence through impeccable consumer research and helps clients develop smarter strategies and more effective storytelling campaigns. The company can also boast several awards in the influencer marketing sphere and cooperated with such popular brands as ASICS, Tele 2, and others.

Pulse Advertising

Type: agency
Services:

• Social strategy development and management;
• Creative storytelling;
• Content and posting;
• Paid social advertising;
• Reporting and analytics.

Link: https://www.pulse-advertising.com/

Pulse Advertising makes advertising meaningful for all brands. It offers a new-age social advertising solution performed through connecting influencer marketing, paid social advertising, and social media management. The team covers all social networks, and values creativity and data alike. They develop novel and innovative advertising concepts to tell a brand story. They offer to plan, produce and manage clients’ social media accounts.

Tanke

Type: agency
Services:

• Marketing services beyond digital;
• End to end services from idea to reporting;
• Running managed campaigns.

Link: https://www.tanke.fr/en/

Based in Paris Tanke is an influencer marketing strategy that focuses on the creation and optimization of influencer programs maximizing impact on digital and social media and creating social proof of brand values. The main benefits of this company are a creative approach, consulting and strategy development, campaign management, and measurements of all KPIs and other data. Tanke can boast a prominent clientele including Samsung, Gucci, Loreal Paris, Adidas and others.

Intellifluence

Type: marketing platform
Services:

• Search for influencers and creators;
• Convenient dashboard to keep track of the campaigns;
• Simple compensation procedure with backed payments.

Link: https://intellifluence.com/

Intellifluence is a powerful marketing platform that supports a wide variety of platforms including Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, and Reddit. Influencers can join this platform for free to find collaboration with brands. The last ones get access to over 100k creators in one place and can hire them directly on the platform, follow the strategy developed, and reward them for this job. The main advantages of this platform are real influencers, no long-term contracts, being an all-in-one solution, and amazing ROI.

The Cirqle

Type: marketing platform
Services:

• Mobile marketing;
• Hiring influencers;
• Assistance with content creation.

Link: https://thecirqle.com/

Are you willing to 10x your ROI? The Cirqle has been created to solve the challenges faced by modern marketers. It offers access to over 500k influencers, and brands can get conversions on several popular platforms including Instagram, TikTok, Snapchat, Youtube, and Facebook thanks to it. There are three ways to benefit from the platform functionality including the launch of influencer marketing campaigns, taking advantage of mobile marketing, and cooperating with the influencers working in the brand niche.

Goat

Type: agency
Services:

• Influencer marketing;
• Development of social and creative strategies;
• Paid advertising;
• Content production;
• Social management.

Link: https://goatagency.com/

The Goat Agency is one of the world’s leading influencer marketing firms with great achievements. It is Adweek’s 4th largest growing global company with 16 industry rewards. This agency is proud to offer clients data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting. This is a modern full-service agency powered by influencers and scaled on results.

Webfluential

Type: software and agency
Services:

• Connection with influential creators;
• Self-service software;
• Managed service;
• Performance eCommerce.

Link: https://webfluential.com/

Webfluential is a unique solution for driving awareness and sales in the world of social e-commerce. This company has cooperated with such global companies as Microsoft, Nestle, Lipton, Domino’s, and others. It offers Saas software to look for accredited influencers, content co-creation, signing smart contracts with them, make lists of suitable influencers etc. Another company’s direction is professional influencer marketing assistance with a dedicated account manager and strategist, brand safety solutions, and lots of other benefits.

Americanoize

Type: agency
Services:

• End-to-end campaign management services;
• Influencer sourcing;
• Contracting;
• Content production.

Link: https://americanoize.com/

Scaling your brand is possible with Americanoize influencer marketing agency. It offers top-class services of the campaign strategy development and execution. The team tracks the campaign performance and measures conversion rates, prepares detailed reports, and makes suggestions for improvements.

Carusele

Type: agency
Services:

• Development of data-driven campaigns;
• Measuring results;
• Driving brand awareness.

Link: https://carusele.com/

Carusele offers brands to strengthen their influencer marketing efforts with its help. Its professional approach has been recognized with over 40 rewards. The company follows a data-driven approach and offers the following benefits to its customers: measurable business results, real-time data, constant optimization, and advanced targeting. They have many features clients including Revlon, Tyson, Sabra, Hallmark, and so on.

TopRank Marketing

Type: agency
Services:

• Content marketing;
• SEO;
• Influencer marketing.

Link: https://www.toprankmarketing.com/b2b-influencer-pilot-program/

A good choice for B2B brands is TopRank Marketing agency founded back in 2001. The company has a talented influencer marketing team that works on a pilot project for around 6 months to deliver only top-notch results.

INF Influencer Agency

Type: agency
Services:

• Full-service campaign management;
• Long-term ambassador programs;
• Reporting and outreach;
• Legal and accounting, etc.

Link: http://infagency.com/services

The leading talent agency called INF provides cooperation with so-called new celebrities. They offer personalized management solutions to meet the expectations of every brand. In addition to such traditional services as campaign creation, and management they offer to keep a calendar up to date and manage client’s inboxes as well as deal with legal issues and accounting.

What to look for when choosing an influencer marketing company to work with

There are several things to consider when you make the choice of an influencer marketing firm. The most important parameters to pay attention to are the experience of the platform in the marketing sphere and the way the company chooses an influencer or a group of influencers for a campaign. Other things to consider are the number of strategies and campaigns developed before and their success rate.

When you shorten the list of agencies that are worth your trust, it is important to share your goals with them and analyze the ideas they come up with to achieve them. Sometimes it is not enough to find an influencer since the development of the full strategy and its implementation should be performed by professionals as well, so the focus should be put on companies with a wide range of services.

What else should you consider choosing an agency? Probably, don’t forget to ask about the rights on the content created and how they plan to optimize the campaign output. The evaluation of all these details will help you to make the right choice of the platform!

Conclusion

Influencer marketing is developing with incredible speed and it can be difficult to keep track of all companies offering these solutions nowadays. However, it is always the right choice to turn to leaders in this industry, and this guide will help every brand to make the best choice of the company to cooperate with.