The right audience in your Instagram account is a key to success. No matter whether you develop your business or personal brand on Instagram, it’s vital to attract target followers. If they show a genuine interest in your products, services and engage with your content, this will be beneficial to sales, loyalty, or your personal growth.
To find YOUR people among a billion Instagram users is quite a challenging task. However, it will become much easier after the tips we provide in this article. We have compiled a guide on how to identify and attract a target Instagram audience to your Instagram account. Read on and put our advice into practice to reach the highest results!
Everyone around is talking about the super importance of finding a target audience but to make sure that it’s really a top priority you need to see the reasons. We have got together the main answers to your ‘why’ and ‘what for’ below:
The target audience is your buyers, ambassadors, and also a mine of information. If you know your audience well, it means you also know how these people choose products/services, what they are ready to pay for, what communication will resonate with them. In a word, the knowledge of your target audience will give you loads of advantages for your business.
We have just broken down WHY it makes sense to identify the target audience. It’s high time we understood HOW to identify it. Take a look at 6 methods that will help you handle this task!
The first and very important thing is to understand who is your ideal follower and your ideal client. It won’t be enough just to think of him, hide your findings in a dusty box, and forget. Based on data and research, you need to create a buyer persona.
A buyer persona is a DETAILED description of the representative of your target audience. It won’t be a real client but a fictional character who you want to attract to your Instagram blog.
While making a portrait of your ideal client/creating a buyer persona, you need to go deep into detail. What characteristics should be included?
As a result, you will get a CV of an ideal follower of your blog. Let me remind you one more that you have just created a fictional person with the characteristics of your best potential customer. Such a portrait will help you understand the triggers that will hook such people and attract them to your Instagram blog. Knowing who your client is, it will be much easier to find topics for your blog, choose a tone of voice and ideas for content.
To understand where to go, you should first analyze where you are now. In our case, observe those people you have already attracted to your account. Check the profiles of the most active followers who regularly like and comment on your posts. Pay attention to what places they visit, what influencers they follow, how they communicate, and what topics are always eager to discuss. Handling this task, you will see whether your buyer persona (from the first point) is the same as your current followers, or not. If yes, you are moving in the right direction. If not, your future content should be aimed at matching the needs of your current followers as well as at attracting new people you have defined as ideal for your blog.
Based on the previous point, we can formulate another one. It’s necessary to know what your followers are interested in to better understand them. You can do it manually, but it will take a long time, especially if you have a large following. Also, you can use the trendHERO tool that will show you the interests of your followers in a matter of seconds. You will get a graph where you will see what percentage of the audience is interested in specific topics: technology, art, education, etc. With this data, you will be able to create that type of content that will resonate with your audience and attract more people with similar interests.
Instagram Insights can tell you a lot about your current audience. Open your Instagram account → go to Insights → choose Your Audience. You will get access to the statistics about your followers: age, gender, location, the most active time per hours and days. This is not deep analytics but just a rapid glance into the audience following your account. When paired with creating buyer personas and analyzing the accounts of your followers, Instagram Insights is one more thing to get a better understanding of your target audience.
It’s most likely that your competitor’s audience is your audience as well. Look through what kind of people follow your competitors and analyze their accounts the way you have done with your followers. This check-up can give you some fresh ideas regarding the target audience. For example, you can discover some segments you haven’t considered as your people. However, if you have found them among your competitor’s followers, this is a reason to think again of who you want to see among yours.
Both hashtags and communities can provide you insights into people’s interest in this or that topic. With a portrait of your ideal follower in mind, you can easily understand what communities he can be in and what hashtags he includes in the captions. Make a list of hashtags that your target people may use and search for their accounts on Instagram. Do the same with communities. Check the most active members in several communities and rate whether they resemble your ideal followers or not.
The main idea behind all these methods of identifying your target audience is to have a clear idea of what message you want them to hear. If you know well what your blog is about and what people you need to attract, it won’t be difficult to find them on the vast spaces of Instagram.
Now we know the answer to the question ‘Who is my target audience?”, right? The next stage is to clear up how to allure them to your Instagram account. We will shortly outline the main methods to attract target Instagram followers, and your task is to test them and choose the most effective ones.
Once you identify who your target audience is, you will be able to hone your Instagram strategy and make your blog shine. Use the tips given above to find and attract your people and this task will never seem challenging anymore.