As someone very intelligent once said: “Every accomplishment starts with an appealing CV”. It is vital to correctly present your experience, skills, and show an employer that you are really a person worth collaborating with.
An influencer is one of the new professions of the 21st century. This is a fairly serious job that requires matchless skills, daily work and a bit of fanaticism. And, of course, a correctly made CV, to be more precise – an Influencer Media Kit.
It is the best way to get together all the information about you and then share it with brands and businesses in the form of a so-called digital business card. It is a must for every dedicated influencer to have such a kit on hand as a documented and beautifully designed work experience and self-presentation.
Let’s delve into details and clarify why this influencer media kit matters. It’s high time we figured out how to turn it into an effective tool for forging mutually-beneficial relationships with brands.
Essentially, and Influencer Media Kit serves as a CV, portfolio, business card, and a cover letter all in one.
We can compare it with a personal website that provides a full picture of you both as a professional and an individual. Primarily, this is a promotional tool where you can highlight your previous collaborations, achievements in this professional field, results you are proud of. In a word, it’s necessary to include all the nuances you want brands to know about you, as well as show off the trumps that distinguish you from your colleagues.
One of the noticeable differences of an influencer media kit from the ordinary CV is that “insider information” such as stats, audience demographics, collaboration options, rates should be included in the kit.
It will ease the life of both you and brands, giving all the necessary data at once.
What is more, it is a visual presentation of a modern person therefore let your imagination run wild! When it comes to the design, the kit should be impressive and should demonstrate your fine taste.
It is imperative to be able to blend an informative value and visual components to reflect your personality to the fullest. However straight this may sound, a good media kit will allow selling you at the best price and taking a medal position on the influencer marketing pedestal.
As we have already mentioned, the basic purpose of an influencer media kit is your digital presentation. Once you have found a brand you want to collaborate with or vice versa, a brand takes an interest in you, the first step you should take is to send your media kit. It is a way to clear things up at once and save each other from unnecessary questions.
A media kit is an industry-standard that every brand keeps these days. An influencer is also a brand therefore he should stick to the same rules too. No matter whether you are a mega influencer or nano influencer, do not neglect to create this well-designed pitch. If suddenly a brand reaches you out, you will not be caught off guard.
The competition in the field of influencer marketing is, to put it mildly, quite tough. A media kit can become a magic wand that will assist you in the quality self-presentation and is a clear example that you are serious about this work.
In addition to professionalism, such an approach makes you more credible in the brands’ eyes. And as you know, credibility is a leader’s currency. You’d better not refuse it.
What is more, it is a great method to organize and formalize your professional way in one document. Some projects and collaborations get lost in memory over time especially if there were a lot. It is highly recommended to transfer this valuable information from head to paper, and never lose any details.
So, you need media kit as a influncer to:
Take a media kit as a national document which is necessary to prove your identity. You are nobody without it, aren’t you? The same question applies to a kit for influencers.
Yes, they do.
This is not a matter of size. We are talking about credibility and cooperation workflows. So if you want to collaborate with brands create a media kit to simplify the negotiation process.
Fortunately, there is a myriad of examples of such kits on the internet. However, you should apply the approach that reflects your personality to the fullest and will allow you to uncover yourself. Remember to make the kit both an informative document and a piece of art to provide an aesthetic effect.
Here are the most important items to include to your influencer media kit, and conquer the hearts of brands.
Influencers definitely have a lot of photos to choose from therefore it is not an issue. Pick the most popular and flawless images from your Instagram account to make brands fall in love with you at first glance.
What is more, mind the brand that reaches you, and attach the correlative pictures.
For example, if a beauty brand pitches you, include the images where you are applying makeup or promoting a beauty brand as well. If it is a clothing brand, show that you are a fashion blogger with a focus mainly on this niche. Brands should immediately see a reference to their niche in your photos. This is a so-called personalized approach that everyone appreciates these days.
See the difference between fashion and food influencer media kits:
First of all you see photos and then headers. Nice images sometimes can tell more than a thousand words.
You might think like: “If they are reaching me out, they must know who I am”. They are likely to know but self-presentation once again will not hurt anyone.
Write a few introduction sentences you want brands to know about you in your authentic tone of voice and personal style. Describe what content you produce, which social media you present at, emphasize the niche you are expert at. In addition, talk about your values, attitude to life, your goals, and statement. It is essential for brands to collaborate with influencers who align with their corporate values. Convince them with your text that you are that match, a brand is seeking for.
Show off all of your skills which can be appreciated by the brand.
Why not mention that you speak three foreign languages or that you are able to edit videos for YouTube on your own? Talk about everything that sets you apart from others. It will definitely work to your advantage.
There should be a designated area for up-to-date contact information. Email, social media handles, website and all sorts of things must be included in your kit.
If you do not want to share your phone number – it’s up to you. If you have a trusted assistant, give his/her contacts in that case. Just ensure that a brand will not have any difficulties in reaching you out quickly.
Marketing tip: More is not always better. It’s ok to provide two channels of communication where you or your assistant can answer as soon as possible. It’s not ok to leave 10 channels but none of them work for you, so brands need to wait for a reply for weeks.
You are likely to provide different kinds of services and want a brand to be aware of them all.
Besides Instagram posts and stories, you may do giveaways, tutorials, IGTV, and these are all different services. What is more, the chances are you are present at other social media platforms like YouTube, TikTok, Twitter, etc., and can offer various methods of collaboration, a brand might not even have thought of. Highlight each platform with a separate list of services for each one. Such an approach significantly increases the chances of cooperation directly with you.
Appealing images and an exciting tale of your life are really important. Nevertheless, brands attach equal importance to figures as well. The number of followers and subscribers on all of your platforms, demographics (age, gender, geographical distribution, employment, marital status, approximate income, language, etc.), reach, weekly impressions, average photo/video likes, and others.
Another important indicator, especially for Instagram, is the Engagement Rate. This is the percentage of followers or viewers that interact or engage with your posts.
It is calculated per one post the following way:
ER = (Likes +Shares + Comments + Savings) / Followers x 100
These metrics are more important than the number of followers. It helps show how active your audience is and how often it interacts with you.
You should also include the monthly hits on your website or blog if you have one. It means monthly unique visitors and the average duration of their visit, page views, and all that stuff you can get from Google Analytics or a handy WordPress plugin to track the stats. Make sure to also speed up WordPress and add some design elements so that your visitors have better experience.
It is vital to be honest when showing off your stats and demographics. There is no difficulty for brands in using specially designed tools to check your metrics in seconds. Forget about forging, and do not toy with brands’ confidence.
We can boldly call this part of your media kit crucial. Brands pay attention to your metrics first to assess whether you are a good fit for their current marketing goals.
Make this part of your media kit clear, concise, honest, and to the point.
Keep in mind: stats and demographics are the data to check and every single month or even more often to be up-to-date, and provide accurate figures.
It is obvious that successful relationships occur when an influencer’s audience stats meet customer expectations. The more you work, the better stats you have, and therefore the more clients.
Honesty is above all. To earn the trust of brands and start your relationship with credibility, include the report made by trendHERO to your influencer media kit.
Using this tool you get an in-depth analysis of your Instagram profile ready to be extracted as a PDF file to attach to your kit. The report gives all the data about:
Such a profound report will display you as a responsible and credible influencer that is worth collaborating with.
There is no sense in forging the metrics. Brands can easily use trendHERO as well to check any Instagram account and get the detailed “portrait” of any influencer. And they will use it. So, you are interested in checking your score in such analytics tools.
In addition, it is always a good idea to have such a tool at your disposal, and periodically check the stats just for you to be aware of any changes.
This part is like a work experience section in an ordinary CV. If you an experienced influencer, you are likely to know what projects and partnerships are necessary to describe. Include the names of brands, the content you made on behalf of clients, the results you achieved. Do not hesitate to attach any relevant screenshots, as well as the insights of campaigns: likes, comments, engagement rate, link clicks, even items sold.
Make sure you are packing as many reputable brands as possible to demonstrate your professionalism and strong expertise.
If you have current partnerships, list them too to avoid those embarrassing situations when you are promoting competitor products at a time.
Don’t worry if you are a novice at the influencer marketing, and have nothing to boast of.
Write what brands you would like to collaborate with in the future, and give the reasons for your desire. Once you have documented your wish, collaborations will follow.
Keep all the reviews about your performance on hand, and include them in your influencer media kit. Feedbacks helps drive sales – this is an axiom.
Make sure to showcase the testimonials which are suitable for the brand you are pitching or responding to. If it is a makeup brand, let them know that you have already worked with similar ones or within the same industry. Again, testimonials add credibility and are a powerful argument to select you for upcoming projects. It is high time you boasted of noteworthy collaborations and brands’ feedback on your work. Don’t keep them to yourself if want to become an outstanding influencer!
It is difficult and uncomfortable sometimes to talk about pricing. Furthermore, the projects are different and it is not that easy to put a fixed price.
If you are a novice at the industry, the chances are you will be glad to work on a gifting or barter basis. It is okay for the beginning. However, once you have felt the power of your influencer, share how much your charge. At first, familiarize yourself with other bloggers’ rates and then set your prices. The tariffs usually depend on your experience with other brands and forms of collaborations, the level of expertise in a niche, the quality of content and audience, etc.
Some influencers neglect to highlight the pricing rates with the fear of their underestimation or overestimation. Do not worry, and know your worth.
List all services with prices that you provide for each social media channel.
After all, it will become one more piece of information that you will share every time when getting an inquiry of your pricing rates.
Keep in mind: never write something like “starting at” or “a negotiable price”. This makes brands demand bargains, and makes you agree to the lowest price possible.
You have several options:
People love both with ears and eyes that’s why an information component coexists side by side with the visual design in a digital media kit. When it comes to designing the kit, it is not necessary to be the guru of graphics editors but it would not hurt to have a delicate taste. Remember that this is your online face and a professional CV too, therefore, make it appropriate.
Here are the nuances to take into account before you start working at the design of your digital portfolio:
And finally, the tools to help you put words into beautiful actions.
You do not need super particular knowledge of the program to create a good media kit but graphic design skills will come in handy. Photoshop will allow you to do an appealing copy which you certainly won’t be ashamed for.
Make an 8.5 x 11 page, get a little creative, and save it in PDF or jpg. format.
This is a professional layout program to create the layout of a book, magazine, newspaper, and an influencer media kit as well. You can arrange the text and the picture in the right places, “fit” them to the size, make columns, and prepare any product for printing or viewing in electronic form. As a previous one, it demands graphic design skills but ensures a professional-looking document.
Most users with basic knowledge will be able to quickly learn how to work with this program. The lack of excessive functionality and a pile of tabs makes Keynote a good alternative for creating presentations and media kits as well. Here you can make animated lists, use a built-in emoji collection, make infographics, etc. It is easy to save a presentation in Keynote as a PDF file, and choose the level of quality and, accordingly, the size of the presentation.
Canva is the most favourite tool among bloggers when it comes to creating a media kit.
It is free, easy to handle, and offers lots of images, shapes, graphic elements, etc. You will need just your refined taste, a couple of hours, and patience to make a stylish and functional media kit. Canva is really that very tool for newbies in graphic design.
There are more than 200 templates in Canva now:
Easil is the drag-and-drop design tool that will assist you in creating a praiseworthy influencer media kit. You get access to colors, fonts, imagery, and logos gathered in the one place, and always up to date. It is easy to create a modern kit using one of the templates provided by Easil. You can search the templates by a theme that makes it easier and quicker to find what you really need at the moment.
There is nothing wrong with using ready-made templates and customize them. There are plenty of them on the internet but a personal touch will be still needed to make a kit in your aesthetic and style. In any case, it is the fastest and easiest way, so make an effort.
Here are some more tools and graphic design platforms with free templates to create an eye-catching media kit:
After all, there are always freelance graphic designers who you can delegate this part of the job. If DIY does not please you, ask for help, and just guide the creative process.
Here are some appealing influencer media kit templates to gain some dose of inspiration, and make yours according to examples.
It is necessary to ask yourself this question before creating a social media kit. You need to know its mission before spending hours on creating it but without any purpose.
Basically, an influencer media kit is your secret weapon to hit your potential customers. We wrote a lot about influencer outreach, but we need to understand that it is a mutual process. And your media it will be your full response to the email letters from brands filled with questions about the terms and conditions of collaboration. Instead of spending time on detailed answers, you can simply attach your kit and invite the brands to get to know you via it.
Another use of a media kit can be sending it out to brands, marketers, and everyone you strive for collaboration with. Just be selective and apply to those brands that align with your style, values, and type of content.
As we have already mentioned, an influencer media kit is also a great ledger to keep all your experience and assets in one document.
Do not forget to update photos, stats, and information about the collaborations and partnerships, and add other valuable information you want to show off.
Please mind: when reaching out to brands via email, personalize each of them. Try to find someone who is responsible for influencer marketing in the company, and send your digital self-presentation directly to this person.
You can call an influencer media kit a digital passport or portfolio, a secret weapon or a business card of the 21st century but it still remains a necessity for every influencer at present. No matter whether you are a well-known blogger or just a newborn in the field, create and use it as a tool to begin mutually-beneficial relationships with brands. Just a little bit of creativity, refined taste, and practical application of the tips we have gathered in this blog post, and an impressive media kit is in your hands. Ready for conquering brands’ hearts and bringing you thousands of cool projects.