Are you a content creator looking to collaborate with brands? Whether you’re a YouTuber, podcaster, blogger, or social media influencer, working with brands can be an excellent way to grow your audience, increase your reach, and monetize your content.
However, finding the right brands to partner with can be a daunting task, especially if you’re just starting out.
In this advanced guide, we’ll focus on practical tips on how to search and identify potential brand partners.
There are a lot of ways for influencers to monetize Instagram accounts. One of the most commonly used – sponsored posts.
Followers are used to seeing unboxing or product reviews in their feed. So, if you use some brand product, know its quality, advantages and disadvantages, why should you avoid promoting it? It’s fair for all fashion influencers and makeup artists with a certain expertise in cosmetic and clothes brands. And it’s also fair for the rest of influencers who can provide a fair review for the goods or services they love.
Now, let’s get one thing straight, we don’t endorse the ‘Give me a free product I am an influencer’ attitude. But, we do understand the desire to work with brands.
The main problem is finding the right brand that fits your niche.
Sure, if you’re a fan of the little bakery near your office and they’re willing to pay you for a promo, then that’s a perfect fit! Or, you can focus on creating content in your niche and become so popular that brands will reach out to you first! However, if you’re looking to work with well-known brands or want to get useful contacts, you need to know how to find and reach out to them.
However, if you want to work with well-known brands or get useful contact, you need to know how to find and outreach brands.
So, you decided to make sponsored posts, where can you find brands?
We suggest using our Ad posts feature.
In fact it’s a large database of posts with mentions. So if someone with 5k followers or more mentioned someone, you’ll see it.
This feature can be used to:
But in this guide we’ll show only the first use case.
Go to Ad posts and type 1-2 hashtags. Like this:
The platform gives me a lot of posts with mentions, but I’m looking for the post like this:
It looks like a brand (logo and brand name) and only one account is mentioned.
So now I need to check – I’ve searched for post with this brand mentioned on February:
And here are 99 mentions:
They are definitely working with influencers right now.
If you know someone in your niche who makes sponsored posts, you can explore brands who worked with this influencer. Like this:
Here are results:
Let’s check the third one – Lake Pijamas:
So we get:
110 mentions in February. Could it be a coincidence?:)
We may check and see that there is even a special link in captions:
It’s definitely a sponsored post.
Using these two methods you can easily find brands with active influencer marketing campaigns and can pitch them.
These advices can be helpful for influencers and influencer managers:
Overall, finding brands to collaborate with requires research, networking, and persistence. By defining your niche, identifying and finding potential brands, reaching out, attending events, and joining influencer networks, you can find the right brands to collaborate with and grow your influencer business.