9 Sprout Social Alternatives to Try in 2023

If you’re looking for the best alternatives to Sprout Social, then you’ve come to the right place. Here are some of the best social media management tools available today

What is Sprout Social used for

Sprout Social is a social management solution for post scheduling, messaging, social listening, growth analysis, social team management and more. Pricing starts from $249.00 for 1 user/per month.

What makes Sprout unique is its ability to help users schedule content and monitor multiple profiles across multiple platforms in one place. You can run reports on your performance and track mentions across social media channels all under one roof—and if you need help, there are plenty of training resources available on their site as well.

This platform has its pros and cons, so you need to know alternatives to make the right decision.

Sprout Social disadvantages

Why should you look for other sites like Sprout Social if you can use the platform you already know? What do users consider the most impressive downsides of this platform? Here are the most popular opinions according to customer reviews:

Some important services can’t be used for free and require a Pro plan.
Complex interface. Poor UX for creating posts for each platform. The quality of photos is reduced after a crop.
Not for small businesses. High cost of the premium membership.
Issues with data accuracy.
No embedded reports.
Missing some updates like updated emojis, collaborators on posts, cover photos for Reels, etc.
Poor customer service. Hard to cancel your subscription.

These and other drawbacks encourage users to try other tools with similar features and functionality and you can find those from this article.

What to look for in an alternative

We are looking for tools that could cope with our major marketing tasks:

Schedule posts. We need to be able to create, edit, and schedule posts and other formats using as many platforms as we need. Also there are a lot of interesting features in Sprout social like ‘Automatically post RSS posts to Twitter’. But as long as it’s not considered to be main features we won’t look for alternatives (use IFTTT or its analogs for this type of integration).
Analyze accounts. Doubtless, we need to know how it’s going with our reach, followers growth, auditory demographics, etc. And we must know all this information about competitors.
Reply in chats. All-in-one solution to manage inbox is our priority in this article.
Influencer marketing, campaign and growth tracking.
Team management. Sprout Social has a ‘Tasks’ feature. And ‘Workflows’ for the approval process. So it’s very useful for big SMM teams where team lead could manage all content with one tool. But

3 Analytics Alternatives to Sprout Social

Let’s begin with analytics tools.

These tools are used to get info about account performance and are way more powerful than built-in statistics in social management platforms.

1. trendHERO

trendHERO is a solution for influencer marketing. It means that it can be used for in-depth analysis and tracking. You can track any non-private accounts (no connection or password required).

Features:

Finding the right influencer;
In-depth account analytics (fake follower check, audience quality and quantity analysis)
Tracking (daily Instagram analytics, content and ad efficiency tracking)
Competitor analysis;
Similar influencers tool;

Price: free plan and paid plans start from $15.99 per month

Pros:

14-day free trial;
Large database of users (over 100 million);
90+ metrics for account analytics;
In-depth follower check;
Machine-learning algorithm;
Audit service.

Cons:

Works only with Instagram;

You can track one account (yours or competitors) for free.

Track one account for FREE

trendHERO is a trusted leader in Instagram influencer marketing since it offers a wide range of features to drive various marketing campaigns thanks to the right choice of an influencer. Its main benefits are superior analytics that allow detecting fake followers and similar accounts features. All this is achieved thanks to the machine learning algorithm used by the service.

2. Analisa.io

Supporting two major social media platforms including Instagram and TikTok Analisa.io is a great solution for brand marketers, agencies, influencers, and media publishers. The tool is trusted by marketers from over 57 countries since it provides AI-powered social analytics. Users can hire personal account managers to have reports generated for them too.

Features:

Campaign reporting;
Follower demographics;
Competitive analysis;
Influencer mapping;
Historical data and analytics;
Content and influencer optimization etc.

Price: free basic plan and paid plans start from $59.35 per month

Pros:

Free access to basic analytics;
Award-winning tool;
Friendly customer support;
Rich insights;
Instant loading.

Cons:

Not all details are provided in the report;
Available only in English.

3. Hypeauditor

HypeAuditor is an influencer marketing platform, too.

It provides business owners with insights into the influencer marketing landscape. The platform offers AI-based market analysis reports designed to help businesses understand their industry and competitors, identify suspicious accounts, and perform competitor analysis.

The platform’s Market Analysis reports include Competitor Analysis for exploring influencer strategies of competitive brands. The Competitor Comparison report helps to compare multiple brands side by side.

Features:

Influencer Analytics
Influencer Discovery
Campaign Management
Market Analysis
Networking

Price: you need to contact sales to get the price. On our request we’ve gotten $399/mon for basic subscription. As far as it’s not public info the price can be different for you.

You can add and track your account for free.

HypeAuditor’s goal is to provide the ultimate analytics solution to ensure that companies can work as effectively as possible with social media creators.

6 Social Management Alternatives to Sprout Social

1. Buffer

If you’re looking for a Sprout Social alternative, Buffer is a great option. You can try out the platform free and upgrade to one of their paid plans if necessary.

Buffer offers several different products that can help you manage your social media presence:

Social media manager – this tool allows users to schedule posts across channels in bulk, allowing them to save time by posting their content at once rather than having to do it individually (or one post at a time).
This tool also has analytics tools so that users can see how well each post has performed compared with others on each channel.
Feedly integration – this app integrates with Feedly so that users can stay up-to-date with the latest news from their favorite sites without needing to constantly check them individually. By integrating these two apps together, users will receive notifications when there are new articles available for reading in their feed without having to go through multiple websites manually or miss stories because they don’t have time for any updates throughout the day (or week).

Channels: Instagram, Facebook, Tiktok, Google Business, Twitter, Pinterest, LinkedIn, Shopify.

Buffer has an attractive price model, because you pay not for users but for channels you use. Starting from $6 per channel. Free plan and discount for annual billing are available, too.

2. Hootsuite

Hootsuite is a social media management platform for businesses. It allows users to manage multiple social networks from one place, which means you can post on Instagram, Twitter and Facebook at the same time. This can be helpful if you are managing several accounts or have different people in your organization responsible for each account.

Features:

Social media management;
Post creation and scheduling;
Upcoming campaign planning;
Result analysis;
Interaction with influencers from different social media platforms in one place.

It has a free plan and paid plans for larger businesses (starting at $49 per month). The paid plans come with additional features like team collaboration tools and more access to analytics reports. Hootsuite also offers an enterprise option that includes 24/7 support, custom reporting packages and other special features tailored towards large organizations or agencies (pricing varies).

Hootsuite has received praise from both customers who love using the software as well as industry experts who recommend it to others seeking an effective way to manage their social media presence online.

3. AgoraPulse

AgoraPulse is a social media management tool that offers a range of features for managing social media accounts. AgoraPulse also offers a variety of useful features for managing your business’s social media accounts.

Features:

Unified social inbox – manage all of your incoming social media messages, comments, and reviews in one place. Respond to customers.
Intuitive publishing tool – plan and schedule content for Facebook, Instagram, LinedIn, Google Business, Twitter, YouTube, TikTok. Team collaboration
Analytics tools – get insight into how well your efforts are working. PDF reports.
Social listening tool – discover trends and insights about your brand and competitors.
Shared content calendar and reports.

It has a free plan and paid plans for larger businesses (starting at $59 per month). There is a discount if you want to pay annually.

4. Sendible

Sendible is a social media management tool that has been around since 2010. It currently has over 11,000 customers in over 100 countries, including the likes of Facebook, Twitter and Instagram (to name just a few).

The company offers a free plan for those who want to try out the software before committing to one of their paid offerings; the free plan gives you access to scheduling posts and monitoring your social media profiles. Pricing starts from $29/month.

Sendible is an excellent alternative to Sprout Social if you’re looking for something more robust than Hootsuite but don’t have quite as much cash to splash out on your social media management platform.

5. Tailwind

Tailwind is a visual marketing tool that helps you plan and schedule your Instagram posts.

As it stands, Tailwind offers a free trial of their product, which is great for those who are just starting out. If you’re looking for something more advanced, however, they have paid plans starting at $19.99 per month (with discounts if you pay annually).

6. Zoho Social

Features:

Scheduling unlimited posts;
Monitoring;
Development of custom reports;
Analysis of social media performance.

Price: from €15 per month

Pros:

15-day free trial;
Easy to use;
Post preview feature;
Automated publishing ability;
Support for all major platforms;
Fast.

Cons:

Limited integration capacity;
No flexibility.
Zoho Social is a tool that provides the easiest way to manage brands on social media.

How we picked and tested Sprout Social competitors

There is a wide range of tools that can be recognized as an alternative to Sprout.

Naturally, our marketing team has tasks related to social media management. Yes, we also post our creatives on Instagram, Facebook, Twitter and so on. And we also need to provide some type of weekly and monthly reports to our bosses. That’s why we looked for popular solutions and tried them.

The majority of these solutions can substitute Sprout Social features

How to choose the best Sprout Social alternative

If you decide to make the choice of the tool that will be better than Sprout Social, pay attention to the following points:

Decide on the software functionality that is crucial for you.
Try free trials. Each tool has it. And you can understand if they meet all your requirements.
Try to perform your everyday tasks. Sometimes the tool has a fancy user interface, but terrible user experience.
Check the prices.
Make the final choice of the best alternative.

Conclusion

We hope we were able to give you a good idea of the options available when it comes to social media management tools. There are many other options out there for managing your social media accounts, analysis, and social listening.

Try trendHERO for FREE