Top Instagram influencers in All World 2022

Who are the top social media influencers?

You can see the top Instagram accounts in our influencer list in the rank above. But who are they? Are they global celebrities or influencers famous on Instagram only?

In fact, they are celebrities – sportsmen, actors, musicians. The time when social media was something like a private club with its own opinion leaders has gone. We can't imagine the modern world without Instagram, Tik-tok, YouTube, and other social networks. And celebrities transform their popularity into followers.

For example, Cristiano Ronaldo. He is one of the most famous soccer players. He has a huge fan base all over the world. Maybe 90% of the world population had heard his name. And if you create a new Instagram account – an algorithm suggests you to follow Cristiano:)

Who are the most popular Instagram accounts right now?

Brands also use social networks. The most popular accounts (not influencers) belong to Nike, National Geographic and Real Madrid C.F. Their audience is less engaged in contrast to the influencers' followers. But does it matter if they reach millions per post?

Who has the most followers on Instagram?

Top Instagram influencers: Cristiano Ronaldo, Leo Messi, Kim Kardashian and her sisters Kylie and Kendal Jenner, Selena Gomez and Ariana Grande, Dwayne The Rock Johnson.

Actual Instagram rank is above, but we need to understand that this race is between celebrities with very experienced social media teams. But it doesn't mean you can't win in this fight for the audience. Let us discuss the most growing accounts.

Who are top growing / trending Instagram influencers?

In our time everyone can get his own 15 minutes of fame. Or more than 15 minutes.

Khaby Lame from Italy became famous in 2021 for his ironic sketches about internet lifehacks. Now he has 130M+ on Tik-tok and 78M+ on Instagram. This is +73M followers during 12 months. This phenomenon proves that everyone can become a world famous influencer and a top instagram account. But it's more of an exception to the rule.

Several millions of new followers – it would be a great result for any newbie.

We'll add Instagram influencers ranking by monthly growth soon.

How many followers does the most popular influencer on Instagram have?

In June 2022 Cristiano Ronaldo had 458M of followers on Instagram. He has all chances to reach 500M by the end of the year.

How much do top Instagram influencers make?

There is information that one post on Cristiano's page will cost you 1,5 million dollars or even more. But it's just rumors, because we don'ts know all the conditions of the agreement. These conditions are not public and there is no open price list for top influencers. In contrast to nano or micro influencers you can't write to Cristiano and ask if he is open for business inquiries:)

There are different ways of monetisation for Instagram accounts. The most popular way – paid promotions. But if we are talking about celebrities, brands often prefer ambassadorship – long-term collaboration to increase brand awareness and loyalty. So it will be a long-term contract, not payment per post.

Instagram itself usually doesn't pay for content or engaging an audience.

How do we know who has the most Instagram followers in 2022?

trendHERO is an advanced influencer marketing platform for Instagram.

We have one of the biggest databases of influencers on Instagram (100M+). This database includes not only most popular instagram accounts, but nano, micro and macro influences also. Due to our algorithms this database is being updated every day to provide you comprehensive search results and actual rankings for any country. That's why we can rank accounts by the number of followers and followers growth.