{"id":1338,"date":"2020-10-19T11:44:55","date_gmt":"2020-10-19T08:44:55","guid":{"rendered":"https:\/\/trendhero.io\/ru\/?p=1338"},"modified":"2021-03-15T14:22:57","modified_gmt":"2021-03-15T11:22:57","slug":"srednij-engagement-rate-i-proniknovenie-instagram-po-stran","status":"publish","type":"post","link":"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/","title":{"rendered":"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 Engagement Rate \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0435 Instagram (\u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c)"},"content":{"rendered":"<p style=\"text-align: justify;\">\u042d\u0442\u043e \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0439 \u0442\u0438\u0437\u0435\u0440 \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430 Instagram influnecer-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u044b\u0448\u043b\u043e \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 2020.<\/p>\n<p style=\"text-align: justify;\">\u0414\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u043c\u044b \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0431 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Engagement Rate) \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438.<\/p>\n<h2>Engagement Rate<\/h2>\n<p style=\"text-align: justify;\">Engagement Rate (ER) \u2014 \u044d\u0442\u043e \u0441\u0443\u043c\u043c\u0430 \u043b\u0430\u0439\u043a\u043e\u0432 \u0438 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0435\u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 \u043f\u043e\u0441\u0442\u043e\u0432, \u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0441\u0442\u043e\u0432, \u0430 \u0437\u0430\u0442\u0435\u043c \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, ER 10%\u00a0 \u0443 \u0431\u043b\u043e\u0433\u0435\u0440\u0430 \u0441 50 \u0442\u044b\u0441\u044f\u0447\u0430\u043c\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0443 \u043d\u0435\u0433\u043e \u043d\u0430 \u043f\u043e\u0441\u0442 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c 5000 \u043b\u0430\u0439\u043a\u043e\u0432+\u043a\u043e\u043c\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p>\u0421\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1342 size-full\" src=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06.png\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 ER \u0432 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u0438, \u0418\u043d\u0434\u0438\u0438, \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0421\u0428\u0410\" width=\"861\" height=\"582\" srcset=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06.png 861w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06-300x203.png 300w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06-768x519.png 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0412\u0438\u0434\u0438\u043c \u0447\u0451\u0442\u043a\u0443\u044e \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u2014 \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432, \u0442\u0435\u043c \u043c\u0435\u043d\u044c\u0448\u0435 ER. \u0415\u0441\u043b\u0438 \u0434\u043b\u044f \u043d\u0430\u043d\u043e\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430 (1-10k \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432) 5% \u0431\u0443\u0434\u0435\u0442 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c, \u0442\u043e \u0434\u043b\u044f \u043c\u0430\u043a\u0440\u043e\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430 (100k-1m) \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u043e.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1341 size-full\" src=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-29.png\" alt=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 Engagement Rate \u0432 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438, \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435, \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0423\u043a\u0440\u0430\u0438\u043d\u0435\" width=\"862\" height=\"574\" srcset=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-29.png 862w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-29-300x200.png 300w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-29-768x511.png 768w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0412 \u0411\u0435\u043b\u0430\u0440\u0443\u0441\u0438 \u043e\u0447\u0435\u043d\u044c \u043c\u0430\u043b\u043e \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043d\u0438\u043a\u043e\u0432, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 ER \u0443 \u043d\u0438\u0445 \u0438\u0434\u0451\u0442 \u0432\u0432\u0435\u0440\u0445:)<\/p>\n<p style=\"text-align: justify;\">\u0425\u043e\u0442\u044f \u043c\u044b \u0432\u0438\u0434\u0438\u043c, \u0447\u0442\u043e \u0432\u0441\u044e\u0434\u0443 \u043c\u0438\u043b\u043b\u043e\u043d\u043d\u0438\u043a\u0438 \u0438\u043c\u0435\u044e\u0442 ER \u0431\u043e\u043b\u044c\u0448\u0435 \u0447\u0435\u043c \u043c\u0430\u043a\u0440\u043e\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u044b. \u042d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u0442\u0435\u043c, \u0447\u0442\u043e \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043d\u0438\u043a\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0421\u041d\u0413 \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 Giveaway + \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0447\u0430\u0441\u0442\u043e \u044d\u0442\u043e \u0441\u0435\u043b\u0435\u0431\u0440\u0438\u0442\u0438\u0437 \u2014 \u0437\u0432\u0435\u0437\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043f\u043e \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u0443.<\/p>\n<h2>\u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u0438 \u043f\u043b\u043e\u0445\u043e\u0439 Engagement Rate \u0432 Instagram<\/h2>\n<p>\u0414\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f ER \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u043c\u0435\u0434\u0438\u0430\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435. \u0415\u0441\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e, \u0442\u043e \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u043b\u043e, \u0447\u0442\u043e \u0443 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0435, \u0443 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u043c\u0435\u043d\u044c\u0448\u0435.<\/p>\n<p>\u0414\u043b\u044f \u00ab\u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e\u00bb \u0438 \u00ab\u043f\u043b\u043e\u0445\u043e\u0433\u043e\u00bb \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u043e\u0442 \u0436\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f \u2014 50, 75, 90, 95% \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0438\u043b\u044c. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442:<\/p>\n<ul>\n<li>\u043d\u043e\u0440\u043c\u0430 \u2014 \u0443 50% \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 ER \u043d\u0438\u0436\u0435.<\/li>\n<li>\u0445\u043e\u0440\u043e\u0448\u043e \u2014 \u0443 75% \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 ER \u043d\u0438\u0436\u0435.<\/li>\n<li>\u043e\u0442\u043b\u0438\u0447\u043d\u043e \u2014 \u0443 90% \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 ER \u043d\u0438\u0436\u0435.<\/li>\n<li>\u043a\u0440\u0443\u0442\u043e \u2014 \u0443 95% \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 ER \u043d\u0438\u0436\u0435.<\/li>\n<\/ul>\n<p>\u0422\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u044d\u0442\u043e \u0437\u043d\u0430\u0435\u0442\u0435, \u043d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0439\u0442\u0435\u0441\u044c \u0433\u0440\u0430\u0444\u0438\u043a\u0430\u043c\u0438:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-2148\" src=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-1024x1024.png 1024w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-300x300.png 300w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-150x150.png 150w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-768x768.png 768w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-1536x1536.png 1536w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ua_er_good-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" class=\"alignnone size-large wp-image-2149\" src=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-1024x1024.png 1024w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-300x300.png 300w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-150x150.png 150w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-768x768.png 768w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-1536x1536.png 1536w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/bench_ru_er_good-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u041f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0435 Instagram<\/h2>\n<p style=\"text-align: justify;\">\u0414\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043b\u0435\u0433\u043a\u043e \u043d\u0430\u0439\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0432 Instagram \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c. \u041d\u0430\u043c \u0436\u0435 \u0437\u0430\u0445\u043e\u0442\u0435\u043b\u043e\u0441\u044c \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u0432 \u043d\u0430 \u043c\u0438\u043b\u043b\u0438\u043e\u043d \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u044f.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1340 size-full\" src=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-24.png\" alt=\"\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u0432 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043d\u0438\u043a\u043e\u0432 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0421\u0428\u0410\" width=\"870\" height=\"569\" srcset=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-24.png 870w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-24-300x196.png 300w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-24-768x502.png 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0412 \u0418\u043d\u0434\u0438\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u043c\u043d\u043e\u0433\u043e \u043b\u044e\u0434\u0435\u0439:)<\/p>\n<p style=\"text-align: justify;\">Instagram \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0451\u043d \u0432 \u0421\u0428\u0410, \u043d\u043e \u0443\u0434\u0438\u0432\u043b\u044f\u0435\u0442 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d. \u041d\u0443\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u044d\u0442\u0443 \u0441\u0442\u0440\u0430\u043d\u0443 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u0445.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1339 size-full\" src=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-46.png\" alt=\"\u0421\u043a\u043e\u043b\u044c\u043a\u043e Instagram \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u0432 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\" width=\"865\" height=\"578\" srcset=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-46.png 865w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-46-300x200.png 300w, https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-11-46-768x513.png 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u0447\u0442\u043e \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043d\u0438\u043a\u043e\u0432 \u0420\u043e\u0441\u0441\u0438\u044f \u043e\u0442\u0441\u0442\u0430\u0432\u0430\u043b\u0430 \u043e\u0442 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u0438 \u043d\u0430 60% \u0438 \u043e\u0442 \u0421\u0428\u0410 \u043d\u0430 225%, \u0430 \u043f\u043e \u043c\u0430\u043a\u0440\u043e\u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c \u2014 \u043d\u0430 18,5% \u0438 74,5% \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 \u043e\u0447\u0435\u043d\u044c \u043c\u043d\u043e\u0433\u043e \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u0432:)<\/p>\n<hr \/>\n<p style=\"text-align: justify;\">\u041f\u043e\u043b\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0443, \u043f\u043e\u043b\u0443, \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0443 \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u0432 \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435. \u0423\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0447\u0430\u0442\u044c \u0432 <a href=\"https:\/\/t.me\/trendHero_support_bot?start=ZGw6MTA2Njk\">Telegram<\/a>, <a href=\"https:\/\/direct.smartsender.com\/redirect?continue=viber%3A%2F%2Fpa%3Fcontext%3DZGw6MTA2Njk%26chatURI%3Dtrendherovibersupport\">Viber<\/a> \u0438 <a href=\"https:\/\/m.me\/105200317753810?ref=ZGw6MTA2Njk\">Facebook Messenger<\/a><\/p>\n<p><button class=\"uk-button uk-button-large uk-button-primary subscribe-button uk-width-auto\" value=\"111\"><a style=\"color: white; text-decoration: none;\" href=\"https:\/\/t.me\/trendHero_support_bot?start=ZGw6MTA2Njk\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0432 Telegram<\/a><\/button><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u042d\u0442\u043e \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0439 \u0442\u0438\u0437\u0435\u0440 \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430 Instagram influnecer-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u044b\u0448\u043b\u043e \u0432 \u043e\u043a\u0442\u044f\u0431\u0440\u0435 2020. \u0414\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438, \u043c\u044b \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0431 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Engagement Rate) \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438. Engagement Rate Engagement Rate (ER) \u2014 \u044d\u0442\u043e \u0441\u0443\u043c\u043c\u0430 \u043b\u0430\u0439\u043a\u043e\u0432 \u0438 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0435\u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 \u043f\u043e\u0441\u0442\u043e\u0432, \u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 Engagement Rate \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0435 Instagram (\u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c) | trendHERO RU<\/title>\n<meta name=\"description\" content=\"\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0431 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Engagement Rate) \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438 influnecer-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0421\u0440\u0435\u0434\u043d\u0438\u0439 Engagement Rate \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0435 Instagram (\u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c) | trendHERO RU\" \/>\n<meta property=\"og:description\" content=\"\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e\u0431 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Engagement Rate) \u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438 influnecer-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/\" \/>\n<meta property=\"og:site_name\" content=\"trendHERO RU\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-19T08:44:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-15T11:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"861\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/trendhero.io\/ru\/#organization\",\"name\":\"trendHERO\",\"url\":\"https:\/\/trendhero.io\/ru\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/trendhero.io\/ru\/#logo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/03\/th.jpg\",\"contentUrl\":\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/03\/th.jpg\",\"width\":367,\"height\":206,\"caption\":\"trendHERO\"},\"image\":{\"@id\":\"https:\/\/trendhero.io\/ru\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trendhero.io\/ru\/#website\",\"url\":\"https:\/\/trendhero.io\/ru\/\",\"name\":\"trendHERO RU\",\"description\":\"\\u0410\\u043d\\u0430\\u043b\\u0438\\u0442\\u0438\\u043a\\u0430 \\u0418\\u043d\\u0441\\u0442\\u0430\\u0433\\u0440\\u0430\\u043c \\u0430\\u043a\\u043a\\u0430\\u0443\\u043d\\u0442\\u043e\\u0432\",\"publisher\":{\"@id\":\"https:\/\/trendhero.io\/ru\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/trendhero.io\/ru\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#primaryimage\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06.png\",\"contentUrl\":\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06.png\",\"width\":861,\"height\":582},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#webpage\",\"url\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/\",\"name\":\"\\u0421\\u0440\\u0435\\u0434\\u043d\\u0438\\u0439 Engagement Rate \\u0438 \\u043f\\u0440\\u043e\\u043d\\u0438\\u043a\\u043d\\u043e\\u0432\\u0435\\u043d\\u0438\\u0435 Instagram (\\u043f\\u043e \\u0441\\u0442\\u0440\\u0430\\u043d\\u0430\\u043c) | trendHERO RU\",\"isPartOf\":{\"@id\":\"https:\/\/trendhero.io\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#primaryimage\"},\"datePublished\":\"2020-10-19T08:44:55+00:00\",\"dateModified\":\"2021-03-15T11:22:57+00:00\",\"description\":\"\\u0412 \\u044d\\u0442\\u043e\\u0439 \\u0441\\u0442\\u0430\\u0442\\u044c\\u0435 \\u043c\\u044b \\u0434\\u0435\\u043b\\u0438\\u043c\\u0441\\u044f \\u0434\\u0430\\u043d\\u043d\\u044b\\u043c\\u0438 \\u043e\\u0431 \\u043f\\u0440\\u043e\\u0446\\u0435\\u043d\\u0442\\u0435 \\u0432\\u043e\\u0432\\u043b\\u0435\\u0447\\u0435\\u043d\\u043d\\u043e\\u0441\\u0442\\u0438 (Engagement Rate) \\u0438 \\u043f\\u0440\\u043e\\u043d\\u0438\\u043a\\u043d\\u043e\\u0432\\u0435\\u043d\\u0438\\u0438 influnecer-\\u043c\\u0430\\u0440\\u043a\\u0435\\u0442\\u0438\\u043d\\u0433\\u0430 \\u0432 \\u0420\\u043e\\u0441\\u0441\\u0438\\u0438.\",\"breadcrumb\":{\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trendhero.io\/ru\/\",\"url\":\"https:\/\/trendhero.io\/ru\/\",\"name\":\"\\u0413\\u043b\\u0430\\u0432\\u043d\\u0430\\u044f \\u0441\\u0442\\u0440\\u0430\\u043d\\u0438\\u0446\\u0430\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#webpage\"},\"author\":{\"@id\":\"https:\/\/trendhero.io\/ru\/#\/schema\/person\/c8faacbf3b2a16b23271525bd47769b5\"},\"headline\":\"\\u0421\\u0440\\u0435\\u0434\\u043d\\u0438\\u0439 Engagement Rate \\u0438 \\u043f\\u0440\\u043e\\u043d\\u0438\\u043a\\u043d\\u043e\\u0432\\u0435\\u043d\\u0438\\u0435 Instagram (\\u043f\\u043e \\u0441\\u0442\\u0440\\u0430\\u043d\\u0430\\u043c)\",\"datePublished\":\"2020-10-19T08:44:55+00:00\",\"dateModified\":\"2021-03-15T11:22:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#webpage\"},\"wordCount\":37,\"publisher\":{\"@id\":\"https:\/\/trendhero.io\/ru\/#organization\"},\"image\":{\"@id\":\"https:\/\/trendhero.io\/ru\/blog\/srednij-engagement-rate-i-proniknovenie-instagram-po-stran\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trendhero.io\/ru\/wp-content\/uploads\/sites\/2\/2020\/10\/19-10-2020-11-10-06.png\",\"keywords\":[\"\\u0438\\u0441\\u0441\\u043b\\u0435\\u0434\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435\"],\"articleSection\":[\"\\u0418\\u043d\\u0444\\u043b\\u044e\\u0435\\u043d\\u0441\\u0435\\u0440\\u044b\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trendhero.io\/ru\/#\/schema\/person\/c8faacbf3b2a16b23271525bd47769b5\",\"name\":\"Andrii\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/trendhero.io\/ru\/#personlogo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30d96dace9d68d9bac6d2f4a6ef20eae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/30d96dace9d68d9bac6d2f4a6ef20eae?s=96&d=mm&r=g\",\"caption\":\"Andrii\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/posts\/1338"}],"collection":[{"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/comments?post=1338"}],"version-history":[{"count":23,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/posts\/1338\/revisions"}],"predecessor-version":[{"id":2158,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/posts\/1338\/revisions\/2158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/media?parent=1338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/categories?post=1338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendhero.io\/ru\/wp-json\/wp\/v2\/tags?post=1338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}